Sergio Olavarrieta
Sergio Olavarrieta
Assoc. Professor Marketing & Strategy Universidad de Chile
Verified email at
Cited by
Cited by
Resource‐based theory and strategic logistics research
S Olavarrieta, AE Ellinger
International Journal of Physical Distribution & Logistics Management, 1997
An integrated framework for the conceptualization of consumers’ perceived-risk processing
MP Conchar, GM Zinkhan, C Peters, S Olavarrieta
Journal of the Academy of Marketing Science 32 (4), 418, 2004
Market orientation, knowledge-related resources and firm performance
S Olavarrieta, R Friedmann
Journal of business research 61 (6), 623-630, 2008
Store brand and national brand promotion attitudes antecedents
E Manzur, S Olavarrieta, P Hidalgo, P Farías, R Uribe
Journal of Business Research 64 (3), 286-291, 2011
Market-oriented culture, knowledge-related resources, reputational assets and superior performance: a conceptual framework
S Olavarrieta, R Friedmann
Journal of strategic marketing 7 (4), 215-228, 1999
Customer retention and price matching: The AFPs case
P Hidalgo, E Manzur, S Olavarrieta, P Farías
Journal of Business Research 61 (6), 691-696, 2008
Innovation and business research in Latin America: An overview
S Olavarrieta, MG Villena
Journal of Business Research 67 (4), 489-497, 2014
Comparative advertising effectiveness in Latin America: evidence from Chile
E Manzur, R Uribe, P Hidalgo, S Olavarrieta, P Farías
International Marketing Review, 2012
Determinants of in-store price knowledge for packaged products: An empirical study in a Chilean hypermarket
S Olavarrieta, P Hidalgo, E Manzur, P Farías
Journal of Business Research 65 (12), 1759, 1766, 2012
Grupos estratégicos de universidades y su relación con el desempeño: el caso de Chile
C Thieme, L Araya-Castillo, S Olavarrieta
Innovar. Revista de Ciencias Administrativas y Sociales 22 (43), 105-116, 2012
Riesgo percibido y la actitud hacia las marcas privadas
SO Soto, PH Campos, EM Mobarec, PF Nazel
Academia. Revista Latinoamericana de Administración, 73-89, 2006
An analysis of the attributes of flea markets considered relevant by shoppers: Evidence from Latin America
S Olavarrieta, E Manzur, P Hidalgo, P Farias
Revista de Ciencias Sociales 14 (3), 468-478, 2008
Aspectos metodológicos en la investigación cross-cultural*
S Olavarrieta
Academia Revista Latinoamericana de Administración, 55-78, 2009
Cuantificación de las distancias culturales entre países: un análisis de latinoamérica
P Hidalgo Campos, E Manzur Mobarec, S Olavarrieta Soto, ...
Cuadernos de Administración 20 (33), 253-272, 2007
Brand Personality in Chile: a combined emic-etic approach
S Olavarrieta, R Friedmann, E Manzur
Estudios de Administración 17 (1), 25-50, 2010
Determinants of private label purchases
P Hidalgo, E Manssur, S Olavarrieta, P Farias
Revista de Ciencias Sociales 13 (2), 205-218, 2007
Derived versus full name brand extensions
S Olavarrieta, E Torres, A Vásquez-Parraga, C Barra
Journal of Business Research 62 (9), 899-905, 2009
Determinantes de la estructura de financiación. Evidencia empírica para Chile
C Maquieira, S Olavarrieta, P Zutta
El trimestre económico 74 (293), 161-193, 2007
Foreign Branding: Examining the Relationship between Language and International Brand Evaluations
S Olavarrieta Soto, E Manzur Mobarec, R Friedmann
Innovar 19 (35), 9-18, 2009
Bibliometric analysis of entrepreneurial orientation
NA Andrade-Valbuena, JM Merigo-Lindahl, S Olavarrieta S.
World Journal of Entrepreneurship, Management and Sustainable Development, 2018
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