Peeter Verlegh

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Edith G. SmitUniversity of AmsterdamVerified email at uva.nl
A SmidtsProfessor of Marketing Research, RSM Erasmus UniversityVerified email at rsm.nl
Mirjam TukAssociate professor of Marketing, RSM Erasmus UniversityVerified email at rsm.nl
Jan-Benedict E.M. SteenkampMassey Distinguished Professor, University of North Carolina atVerified email at unc.edu
Marieke FransenRadboud UniversityVerified email at ru.nl
Daniel WigboldusProfessor of Social Psychology, Radboud University NijmegenVerified email at psych.ru.nl
Rick SchiffersteinAssociate Professor TU DelftVerified email at tudelft.nl
P.C. VerhoefProfessor of MarketingVerified email at rug.nl
Jiska EelenAssociate professor marketing, Vrije Universiteit AmsterdamVerified email at vu.nl
Francesca SotgiuVrije Universiteit Amsterdam, School of Business and EconomicsVerified email at vu.nl
Anne-Madeleine KranzbühlerBrand University of Applied SciencesVerified email at brand-university.de
Mirella KleijnenVrije Universiteit AmsterdamVerified email at vu.nl
Fred LangerakProfessor of Product Development and Management, Eindhoven University of TechnologyVerified email at tue.nl
Kristine DE VALCKProfessor of Marketing, HEC ParisVerified email at hec.fr
Stefan F. BernritterAssociate Professor of Marketing, King's Business School, King's College LondonVerified email at kcl.ac.uk
Tim SmitsFull professor in persuasion and marketing communication; Media, Influence & Persuasion Lab;KULeuvenVerified email at kuleuven.be
Iris van OoijenAssistant ProfessorVerified email at bsi.ru.nl
C.T. Rodriguez HidalgoUniversidad Adolfo IbañezVerified email at uai.cl
Dina MayzlinUSC Marshall School of BusinessVerified email at marshall.usc.edu
Lawrence FeickProfessor of Business Administration, University of PittsburghVerified email at pitt.edu

Peeter Verlegh

Other namesp.w.j. verlegh, P. Verlegh

Professor of Marketing, Vrije Universiteit (VU) Amsterdam

Verified email at vu.nl

marketing advertising branding word of mouth consumer behavior


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A review and meta-analysis of country-of-origin research PWJ Verlegh, JBEM Steenkamp Journal of economic psychology 20 (5), 521-546, 1999	2658	1999
The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16, 415-428, 2005	1003	2005
Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives PWJ Verlegh Journal of International Business Studies 38 (3), 361-373, 2007	548	2007
Consumer effects of front-of-package nutrition labeling: An interdisciplinary meta-analysis I Ikonen, F Sotgiu, A Aydinli, PWJ Verlegh Journal of the academy of marketing science 48, 360-383, 2020	449	2020
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them ML Fransen, PWJ Verlegh, A Kirmani, EG Smit International journal of advertising 34 (1), 6-16, 2015	441	2015
Country-of-origin effects in consumer processing of advertising claims PWJ Verlegh, JBEM Steenkamp, MTG Meulenberg international Journal of Research in Marketing 22 (2), 127-139, 2005	425	2005
Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response MC Campbell, GS Mohr, PWJ Verlegh Journal of Consumer Psychology 23 (4), 483-495, 2013	347	2013
The role of congruency and pleasantness in odor-induced taste enhancement HNJ Schifferstein, PWJ Verlegh Acta psychologica 94 (1), 87-105, 1996	342	1996
Global vs local brands: how home country bias and price differences impact brand evaluations W Winit, G Gregory, M Cleveland, P Verlegh International Marketing Review 31 (2), 102-128, 2014	293	2014
A consumer-based taxonomy of digital customer engagement practices AW Eigenraam, J Eelen, A Van Lin, PWJ Verlegh Journal of Interactive Marketing 44 (1), 102-121, 2018	272	2018
The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand J Eelen, P Özturan, PWJ Verlegh International journal of research in marketing 34 (4), 872-891, 2017	256	2017
Strategies and motives for resistance to persuasion: An integrative framework ML Fransen, EG Smit, PWJ Verlegh Frontiers in psychology 6, 1201, 2015	256	2015
Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism SF Bernritter, PWJ Verlegh, EG Smit Journal of interactive marketing 33 (1), 27-42, 2016	231	2016
Receiver responses to rewarded referrals: the motive inferences framework PWJ Verlegh, G Ryu, MA Tuk, L Feick Journal of the Academy of Marketing Science 41, 669-682, 2013	229	2013
Language abstraction in word of mouth GAC Schellekens, PWJ Verlegh, A Smidts Journal of Consumer Research 37 (2), 207-223, 2010	227	2010
Country-of-Origin Effects: on Consumer Product Evaluations PWJ Verlegh PQDT-Global, 2001	196	2001
Measuring and managing the essence of a brand personality J Van Rekom, G Jacobs, PWJ Verlegh Marketing letters 17, 181-192, 2006	194	2006
Range and number-of-levels effects in derived and stated measures of attribute importance PWJ Verlegh, HNJ Schifferstein, DR Wittink Marketing Letters 13, 41-52, 2002	183	2002
Sales and sincerity: The role of relational framing in word-of-mouth marketing MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus Journal of Consumer Psychology 19 (1), 38-47, 2009	169	2009
The consumption of convenience foods: reference groups and eating situations PWJ Verlegh, MJJM Candel Food Quality and Preference 10 (6), 457-464, 1999	166	1999

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