| Consumers' use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent MC Campbell, A Kirmani Journal of consumer research 27 (1), 69-83, 2000 | 1735 | 2000 |
| Perceptions of price unfairness: antecedents and consequences MC Campbell Journal of marketing research 36 (2), 187-199, 1999 | 1479 | 1999 |
| Brand familiarity and advertising repetition effects MC Campbell, KL Keller Journal of consumer research 30 (2), 292-304, 2003 | 1265 | 2003 |
| The moderating effect of perceived risk on consumers' evaluations of product incongruity: Preference for the norm MC Campbell, RC Goodstein Journal of consumer Research 28 (3), 439-449, 2001 | 981 | 2001 |
| When attention-getting advertising tactics elicit consumer inferences of manipulative intent: The importance of balancing benefits and investments MC Campbell Journal of Consumer Psychology 4 (3), 225-254, 1995 | 780 | 1995 |
| “Says who?!” How the source of price information and affect influence perceived price (un) fairness MC Campbell Journal of marketing research 44 (2), 261-271, 2007 | 465 | 2007 |
| Goal seeker and persuasion sentry: How consumer targets respond to interpersonal marketing persuasion A Kirmani, MC Campbell Journal of consumer research 31 (3), 573-582, 2004 | 410 | 2004 |
| Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response MC Campbell, GS Mohr, PWJ Verlegh Journal of Consumer Psychology 23 (4), 483-495, 2013 | 317 | 2013 |
| What makes things cool? How autonomy influences perceived coolness C Warren, MC Campbell Journal of Consumer Research 41 (2), 543-563, 2014 | 312 | 2014 |
| Stigmatizing materialism: On stereotypes and impressions of materialistic and experiential pursuits L Van Boven, MC Campbell, T Gilovich Personality and Social Psychology Bulletin 36 (4), 551-563, 2010 | 305 | 2010 |
| I know what you’re doing and why you’re doing it MC Campbell, A Kirmani Handbook of Concumer Psychology, 549-574, 2008 | 270 | 2008 |
| Pricing strategy & practice “Why did you do that?” The important role of inferred motive in perceptions of price fairness MC Campbell Journal of Product & Brand Management 8 (2), 145-153, 1999 | 259 | 1999 |
| In times of trouble: A framework for understanding consumers’ responses to threats MC Campbell, JJ Inman, A Kirmani, LL Price Journal of consumer research 47 (3), 311-326, 2020 | 229 | 2020 |
| Building Brand Equity: (A Presentation given at the Medical Marketing Association Annual Conference) MC Campbell Journal of Medical Marketing 2 (3), 208-218, 2002 | 228 | 2002 |
| Get it? Got it. Good! Enhancing new product acceptance by facilitating resolution of extreme incongruity JH Jhang, SJ Grant, MC Campbell Journal of Marketing Research 49 (2), 247-259, 2012 | 186 | 2012 |
| Seeing is eating: How and when activation of a negative stereotype increases stereotype-conducive behavior MC Campbell, GS Mohr Journal of Consumer Research 38 (3), 431-444, 2011 | 120 | 2011 |
| A risk of meaning transfer: Are negative associations more likely to transfer than positive associations? MC Campbell, C Warren Social influence 7 (3), 172-192, 2012 | 116 | 2012 |
| Taking the target’s perspective: The persuasion knowledge model A Kirmani, MC Campbell Social psychology of consumer behavior, 297-316, 2009 | 115 | 2009 |
| Choice based on goals SMJ Van Osselaer, S Ramanathan, MC Campbell, JB Cohen, JK Dale, ... Marketing letters 16, 335-346, 2005 | 115 | 2005 |
| A Framework for the Consumer Psychology of Morality in the Marketplace MC Campbell, KP Winterich Journal of Consumer Psychology 28 (2), 167-179, 2018 | 82 | 2018 |
Amna KirmaniProfessor of Marketing, University of MarylandE-mailová adresa ověřena na: rhsmith.umd.edu
