| The effects of business and political ties on firm performance: Evidence from China S Sheng, KZ Zhou, JJ Li Journal of Marketing 75 (1), 1-15, 2011 | 1362 | 2011 |
| Antecedents of customer loyalty: An empirical synthesis and reexamination Pan, Y., Sheng, S., Xie Journal of Retailing and Consumer Services 19 (1), 150-158, 2012 | 553 | 2012 |
| Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation Y Bao, Y Bao, S Sheng Journal of business research 64 (2), 220-226, 2011 | 513 | 2011 |
| Emotional intelligence in marketing exchanges B Kidwell, DM Hardesty, BR Murtha, S Sheng Journal of marketing 75 (1), 78-95, 2011 | 373 | 2011 |
| Are Relational Ties Always Good for Knowledge Acquisition? Buyer–Supplier Exchanges in China YB Zhou, Kevin. Qiyuan Zhang, Shibin Sheng, En Xie Journal of Operations Management 32 (3), 88-98, 2014 | 293 | 2014 |
| Contract governance and buyer–supplier conflict: The moderating role of institutions X Bai, S Sheng, JJ Li Journal of Operations Management 41, 12-24, 2016 | 201 | 2016 |
| NPD speed vs. innovativeness: The contingent impact of institutional and market environments S Sheng, KZ Zhou, L Lessassy Journal of Business Research 66 (11), 2355 - 62, 2013 | 194 | 2013 |
| Understanding the mechanism and determinants of compromise effects S Sheng, AM Parker, K Nakamoto Psychology & Marketing 22 (7), 591-609, 2005 | 138 | 2005 |
| The evolving role of managerial ties and firm capabilities in an emerging economy: Evidence from China KZ Zhou, JJ Li, S Sheng, AT Shao Journal of the Academy of Marketing Science 42, 581-595, 2014 | 127 | 2014 |
| Partitioning or bundling? Perceived fairness of the surcharge makes a difference S Sheng, Y Bao, Y Pan Psychology & Marketing 24 (12), 1025-1041, 2007 | 127 | 2007 |
| Institutions and opportunism in buyer–supplier exchanges: The moderated mediating effects of contractual and relational governance S Sheng, KZ Zhou, JJ Li, Z Guo Journal of the Academy of Marketing Science 46, 1014-1031, 2018 | 120 | 2018 |
| Parental style and adolescent influence in family consumption decisions: An integrative approach Y Bao, EF Fern, S Sheng Journal of Business Research 60 (7), 672-680, 2007 | 118 | 2007 |
| The effects of price discount and product complementarity on consumer evaluations of bundle components S Sheng, AM Parker, K Nakamoto Journal of Marketing Theory and Practice 15 (1), 53-64, 2007 | 105 | 2007 |
| Governing local supplier opportunism in China: Moderating role of institutional forces M Wang, Q Zhang, Y Wang, S Sheng Journal of Operations Management 46, 84-94, 2016 | 104 | 2016 |
| Do exchange hazards always foster relational governance? An empirical test of the role of communication S Sheng, JR Brown, CY Nicholson, L Poppo International Journal of Research in Marketing 23 (1), 63-77, 2006 | 99 | 2006 |
| Does eco-innovation lift firm value? The contingent role of institutions in emerging markets Q Yao, J Liu, S Sheng, H Fang Journal of Business & Industrial Marketing 34 (8), 1763-1778, 2019 | 79 | 2019 |
| Network-based market knowledge and product innovativeness Y Bao, S Sheng, KZ Zhou Marketing Letters 23, 309-324, 2012 | 79 | 2012 |
| Green innovation and brand equity: Moderating effects of industrial institutions Q Yao, S Zeng, S Sheng, S Gong Asia Pacific Journal of Management 38 (2), 573-602, 2021 | 73 | 2021 |
| Suppressing partner opportunism in emerging markets: Contextualizing institutional forces in supply chain management D Yang, S Sheng, S Wu, KZ Zhou Journal of Business Research 90, 1-13, 2018 | 63 | 2018 |
| When does guanxi bolster or damage firm profitability? The contingent effects of firm-and market-level characteristics JJ Li, S Sheng Industrial Marketing Management 40 (4), 561-568, 2011 | 62 | 2011 |
