| Click-through rate prediction in online advertising: A literature review Y Yang, P Zhai Information Processing & Management 59 (2), 102853, 2022 | 87 | 2022 |
| Computational advertising: A paradigm shift for advertising and marketing? Y Yang, YC Yang, BJ Jansen, M Lalmas IEEE Intelligent Systems 32 (3), 3-6, 2017 | 73 | 2017 |
| Ranking with decision tree F Xia, W Zhang, F Li, Y Yang Knowledge and information systems 17, 381-395, 2008 | 58 | 2008 |
| A budget optimization framework for search advertisements across markets Y Yang, J Zhang, R Qin, J Li, FY Wang, W Qi IEEE Transactions on Systems, Man, and Cybernetics-Part A: Systems and …, 2011 | 45 | 2011 |
| Optimal budget allocation across search advertising markets Y Yang, D Zeng, Y Yang, J Zhang informs Journal on Computing 27 (2), 285-300, 2015 | 44 | 2015 |
| 近 40 年华北及华东局部主要气候资源要素的时空变异性 杨彦武， 于强， 王靖 资源科学 26 (004), 45-50, 2004 | 35 | 2004 |
| Optimization of cross-linked lexitropsins YH Chen, Y Yang, JW Lown Journal of Biomolecular Structure and Dynamics 14 (3), 341-355, 1996 | 35 | 1996 |
| How social communications influence advertising perception and response in online communities? F Zeng, R Tao, Y Yang, T Xie Frontiers in psychology 8, 1349, 2017 | 30 | 2017 |
| A closed-form reduction of multi-class cost-sensitive learning to weighted multi-class learning F Xia, Y Yang, L Zhou, F Li, M Cai, DD Zeng Pattern Recognition 42 (7), 1572-1581, 2009 | 27 | 2009 |
| Towards semantic requirement engineering Y Yang, F Xia, W Zhang, X Xiao, Y Li, X Li IEEE International Workshop on Semantic Computing and Systems, 67-71, 2008 | 27 | 2008 |
| Aggregate effects of advertising decisions: A complex systems look at search engine advertising via an experimental study Y Yang, X Li, D Zeng, BJ Jansen Internet Research 28 (4), 1079-1102, 2018 | 26 | 2018 |
| Ordinal regression as multiclass classification F Xia, L Zhou, Y Yang, W Zhang International Journal of Intelligent Control and Systems 12 (3), 230-236, 2007 | 25 | 2007 |
| Dynamic dual adjustment of daily budgets and bids in sponsored search auctions J Zhang, Y Yang, X Li, R Qin, D Zeng Decision support systems 57, 105-114, 2014 | 24 | 2014 |
| Optimal keywords grouping in sponsored search advertising under uncertain environments H Li, Y Yang International Journal of Electronic Commerce 24 (1), 107-129, 2020 | 23 | 2020 |
| Causality-based CTR prediction using graph neural networks P Zhai, Y Yang, C Zhang Information Processing & Management 60 (1), 103137, 2023 | 22 | 2023 |
| External to internal search: Associating searching on search engines with searching on sites A Ortiz-Cordova, Y Yang, BJ Jansen Information Processing & Management 51 (5), 718-736, 2015 | 21 | 2015 |
| Keyword optimization in sponsored search advertising: A multilevel computational framework Y Yang, BJ Jansen, Y Yang, X Guo, D Zeng IEEE Intelligent Systems 34 (1), 32-42, 2019 | 19 | 2019 |
| A hybrid approach for spatial web personalization Y Yang, C Claramunt International Workshop on Web and Wireless Geographical Information Systems …, 2005 | 19 | 2005 |
| Time-varying effects of search engine advertising on sales–An empirical investigation in E-commerce Y Yang, K Zhao, DD Zeng, BJ Jansen Decision Support Systems 163, 113843, 2022 | 18 | 2022 |
| Budget planning for coupled campaigns in sponsored search auctions Y Yang, R Qin, BJ Jansen, J Zhang, D Zeng International Journal of Electronic Commerce 18 (3), 39-66, 2014 | 18 | 2014 |
