| Linking SMEs profitability to brand orientation and market-sensing capability: A service sector evidence CN Osakwe, M Chovancova, BU Ogbonna Periodica Polytechnica Social and Management Sciences 24 (1), 34-40, 2016 | 68 | 2016 |
| CSR: A roadmap towards customer loyalty CN Osakwe, TO Yusuf Total Quality Management & Business Excellence 32 (13-14), 1424-1440, 2021 | 65 | 2021 |
| Critical factors characterizing consumers’ intentions to use drones for last-mile delivery: Does delivery risk matter? CN Osakwe, M Hudik, D Říha, M Stros, T Ramayah Journal of retailing and consumer services 65, 102865, 2022 | 48 | 2022 |
| Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana AB Jibril, MA Kwarteng, M Pilik, E Botha, CN Osakwe Sustainability 12 (3), 854, 2020 | 42 | 2020 |
| A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences CN Osakwe, B Ruiz, H Amegbe, NB Chinje, JH Cheah, T Ramayah Journal of Retailing and Consumer Services 56, 102182, 2020 | 40 | 2020 |
| Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria CN Osakwe, M Chovancová, M Agu Information Development 32 (4), 904-919, 2016 | 37 | 2016 |
| Facilitating mCommerce Growth in Nigeria through mMoney Usage: A Preliminary Analysis CN Osakwe, TC Okeke Interdisciplinary Journal of Information, Knowledge, and Management 11, 115-139, 2016 | 37 | 2016 |
| Towards achieving strong customer loyalty in the financial services industry: Ghanaian top banks’ customers as a test case H Amegbe, CN Osakwe International Journal of Bank Marketing 36 (5), 988-1007, 2018 | 32 | 2018 |
| The impact of customer retention orientation and brand orientation on customer loyalty and financial performance in SMEs: Empirical evidence from a Balkan country A Ciunova-Shuleska, N Palamidovska-Sterjadovska, CN Osakwe, ... Journal of East European Management Studies, 83-104, 2017 | 32 | 2017 |
| Customer-brand disidentification: Conceptualization, scale development and validation NA Anaza, JL Saavedra, JF Hair Jr, R Bagherzadeh, M Rawal, ... Journal of Business Research 133, 116-131, 2021 | 29 | 2021 |
| Crafting an effective brand oriented strategic framework for growth-aspiring small businesses: A conceptual study CN Osakwe Qualitative Report, 2016 | 29 | 2016 |
| A time series analysis of macroeconomic determinants of household spending in the era of cross-cultural dynamics: Czech Republic as a case study N Verter, CN Osakwe Procedia Economics and Finance 12, 733 – 742, 2014 | 29 | 2014 |
| Prediction of stock market in nigeria using artificial neural network PA Idowu, C Osakwe, AK Aderonke, ER Adagunodo International Journal of Intelligent Systems and Applications 4 (11), 68, 2012 | 26 | 2012 |
| Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value KS Ofori, H Anyigba, O Adeola, C Junwu, CN Osakwe, O David-West Information Technology & People 35 (5), 1540-1562, 2022 | 25 | 2022 |
| Economic Globalization and Economic Performance Dynamics: Some New Empirical Evidence from Nigeria N Verter, CN Osakwe Mediterranean Journal of Social Sciences 6 (1), 87-96, 2015 | 25 | 2015 |
| Complementary impact of capabilities and brand orientation on SMBs performance A Ciunova-Shuleska, CN Osakwe, N Palamidovska-Sterjadovska Journal of Business Economics and Management 17 (6), 1270-1285, 2016 | 24 | 2016 |
| Building strong customer relationships through brand orientation in small service firms: An empirical investigation M Chovancová, CN Osakwe, BU Ogbonna Croatian Economic Survey 17 (1), 111-138, 2015 | 24 | 2015 |
| Customer centricity: an empirical analysis in the micro-sized firm CN Osakwe Journal of Strategic Marketing 28 (5), 455-468, 2020 | 21 | 2020 |
| Understanding customer-perceived quality in informal stores CN Osakwe Journal of Services Marketing 33 (2), 133-147, 2019 | 20 | 2019 |
| Understanding cosmopolitan consumers’ repeat purchasing in the eMarketplace: Contribution from a brand orientation theoretical perspective CN Osakwe, H Boateng, S Popa, M Chovancová, P Soto-Acosta E a M: Ekonomie a Management, 2016 | 19 | 2016 |
