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christian nedu osakwe
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Linking SMEs profitability to brand orientation and market-sensing capability: A service sector evidence
CN Osakwe, M Chovancova, BU Ogbonna
Periodica Polytechnica Social and Management Sciences 24 (1), 34-40, 2016
722016
CSR: A roadmap towards customer loyalty
CN Osakwe, TO Yusuf
Total Quality Management & Business Excellence 32 (13-14), 1424-1440, 2021
682021
Critical factors characterizing consumers’ intentions to use drones for last-mile delivery: Does delivery risk matter?
CN Osakwe, M Hudik, D Říha, M Stros, T Ramayah
Journal of Retailing and Consumer Services 65, 102865, 2022
672022
A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences
CN Osakwe, B Ruiz, H Amegbe, NB Chinje, JH Cheah, T Ramayah
Journal of Retailing and Consumer Services 56, 102182, 2020
512020
Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana
AB Jibril, MA Kwarteng, M Pilik, E Botha, CN Osakwe
Sustainability 12 (3), 854, 2020
472020
Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria
CN Osakwe, M Chovancová, M Agu
Information Development 32 (4), 904-919, 2016
402016
Facilitating mCommerce Growth in Nigeria through mMoney Usage: A Preliminary Analysis
CN Osakwe, TC Okeke
Interdisciplinary Journal of Information, Knowledge, and Management 11, 115-139, 2016
402016
Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value
KS Ofori, H Anyigba, O Adeola, C Junwu, CN Osakwe, O David-West
Information Technology & People 35 (5), 1540-1562, 2022
392022
Towards achieving strong customer loyalty in the financial services industry: Ghanaian top banks’ customers as a test case
H Amegbe, CN Osakwe
International Journal of Bank Marketing 36 (5), 988-1007, 2018
382018
The impact of customer retention orientation and brand orientation on customer loyalty and financial performance in SMEs: Empirical evidence from a Balkan country
A Ciunova-Shuleska, N Palamidovska-Sterjadovska, CN Osakwe, ...
Journal of East European Management Studies, 83-104, 2017
342017
Crafting an effective brand oriented strategic framework for growth-aspiring small businesses: A conceptual study
CN Osakwe
Qualitative Report, 2016
332016
Customer-brand disidentification: Conceptualization, scale development and validation
NA Anaza, JL Saavedra, JF Hair Jr, R Bagherzadeh, M Rawal, ...
Journal of Business Research 133, 116-131, 2021
322021
A time series analysis of macroeconomic determinants of household spending in the era of cross-cultural dynamics: Czech Republic as a case study
N Verter, CN Osakwe
Procedia Economics and Finance 12, 733 – 742, 2014
302014
Customer centricity: an empirical analysis in the micro-sized firm
CN Osakwe
Journal of Strategic Marketing 28 (5), 455-468, 2020
272020
Building strong customer relationships through brand orientation in small service firms: An empirical investigation
M Chovancová, CN Osakwe, BU Ogbonna
Croatian Economic Survey 17 (1), 111-138, 2015
272015
Economic Globalization and Economic Performance Dynamics: Some New Empirical Evidence from Nigeria
N Verter, CN Osakwe
Mediterranean Journal of Social Sciences 6 (1), 87-96, 2015
272015
Complementary impact of capabilities and brand orientation on SMBs performance
A Ciunova-Shuleska, CN Osakwe, N Palamidovska-Sterjadovska
Journal of Business Economics and Management 17 (6), 1270-1285, 2016
262016
Prediction of stock market in nigeria using artificial neural network
PA Idowu, C Osakwe, AK Aderonke, ER Adagunodo
International Journal of Intelligent Systems and Applications 4 (11), 68, 2012
262012
Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation
CN Osakwe, N Palamidovska-Sterjadovska, M Mihajlov, ...
Marketing Intelligence & Planning 38 (7), 813-828, 2020
242020
Understanding customer-perceived quality in informal stores
CN Osakwe
Journal of Services Marketing 33 (2), 133-147, 2019
242019
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Articles 1–20