| Does corporate social responsibility contribute to strengthen brand equity? An empirical study S Bhattacharya International review on public and nonprofit marketing 14, 513-533, 2017 | 33 | 2017 |
| Study on corporate social responsibility as strategic instrument for creating sustainable corporate brand value: An analysis with structural equation modelling S Bhattacharya, A Kaursar Management and Labour Studies 41 (2), 88-106, 2016 | 23 | 2016 |
| What makes the Indian youths to engage with online retail brands: An empirical study S Bhattacharya, V Anand Global Business Review 22 (6), 1507-1529, 2021 | 20 | 2021 |
| Retrieval architecture with classified query for content based image recognition R Das, S Thepade, S Bhattacharya, S Ghosh Applied Computational Intelligence and Soft Computing 2016, 2-2, 2016 | 19 | 2016 |
| Modeling tourists' opinions using RIDIT analysis S Bhattacharya, RV Kumar Handbook of research on holistic optimization techniques in the hospitality …, 2017 | 17 | 2017 |
| A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector S Bhattacharya, RV Kumar Journal of Modelling in Management 12 (4), 583-602, 2017 | 13 | 2017 |
| Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India: A PLS-SEM approach K Ghosh, S Bhattacharya Young Consumers 23 (4), 603-626, 2022 | 9 | 2022 |
| An empirical study on the factors affecting online retail brand engagement and purchase intention S Bhattacharya, V Anand Malaysian Management Journal 20, 111-129, 2016 | 9 | 2016 |
| An empirical study on the factors affecting WOM communication for branding a tourist destination S Bhattachary, A Dutta tourismos 11 (1), 68-85, 2016 | 8 | 2016 |
| Modelling channel partners’ opinions to achieve value-based relationship: An empirical study using RIDIT algorithm S Bhattacharya Journal of Indian Business Research 11 (3), 220-243, 2019 | 6 | 2019 |
| A study on adventure tourism as an emerget sector in West Bengal S Bhattacharya Bardhaman, 2013 | 6 | 2013 |
| Optimal selection of metal active gas welding parameters in joining high carbon steel: though the AHP S Bhattacharya, K Sabiruddin, S Das Indian Science Cruiser, 27-36, 2021 | 5 | 2021 |
| Revisiting supply chain drivers for greater marketing outcomes of handicraft sector A Dalal, S Bhattacharya, S Chattopadhyay The International Journal of Logistics Management 34 (1), 189-209, 2023 | 4 | 2023 |
| Achieving Sustainable livelihood promotion through strategic stakeholders' engagement: a case study of Gumla Gramin Poultry Co-operative Society Ltd. S Bhattacharya, P Kerketta, H Dangi Vilakshan: The XIMB Journal of Management 15 (1), 2018 | 3 | 2018 |
| Promoting brand gratitude through unique emotional connection: a qualitative study S Bhattacharya, A Dalal Qualitative Market Research: An International Journal 26 (5), 534-554, 2023 | 2 | 2023 |
| A study on how to achieve flexibility in healthcare process: a simulation-based approach S Bera, P Kumar, S Bhattacharya International Journal of Productivity and Performance Management 72 (8 …, 2023 | 2 | 2023 |
| Eliminating thought boundaries through fiction movies and books S Bhattacharya, S Chattopadhyay South Asian Journal of Business and Management Cases 8 (3), 324-334, 2019 | 2 | 2019 |
| Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters S Bhattacharya, RV Kumar, A Dutta Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications …, 2019 | 2 | 2019 |
| Rethinking the business strategy in the gaming industry in India: The case of virtual infocom S Chattopadhyay, S Bhattacharya, A Bhattacharya FIIB Business Review 7 (3), 176-183, 2018 | 2 | 2018 |
| Facilitating consumer satisfaction by Content-based product classification S Bhattacharya, R Das Proceedings of ICBPEM National Institute of Technology, Rourkela., Springer, 2014 | 2 | 2014 |
