Michal Novák
Michal Novák
Prague University of Economics and Business
E-mailová adresa ověřena na: michalnovak.eu - Domovská stránka
Název
Citace
Citace
Rok
Getting inside the minds of the customers: automated sentiment analysis
T Kincl, M Novák, J Pribil
European Conference on Management, Leadership & Governance, 122, 2013
112013
A cross-cultural study of online marketing in international higher education–a keyword analysis
T Kincl, M Novák, P Štrach
New EducationalReview 32 (2), 49-65, 2013
112013
Improving sentiment analysis performance on morphologically rich languages: Language and domain independent approach
T Kincl, M Novák, J Přibil
Computer Speech & Language 56, 36-51, 2019
72019
Online marketing in higher education
P Svoboda, J Voracek, M Novak
Knowledge Management, 1145-1152, 2012
52012
Analýza ekonomického chování sektoru domácností v České republice z hlediska zadluženosti
J Bartošová, M Novák
MSED–Mezinárodní statisticko-ekonomické dny na VŠE, Vysoká škola ekonomická …, 2009
32009
Industry analysis of TV commercials: Do companies reflect audience profiles?
M Novák, T Kincl, M Luštický
Direct, Data and Digital Marketing Practice 17 (3), 187-200, 2016
22016
Language-Independent Sentiment Analysis with Surrounding Context Extension
T Kincl, M Novák, J Přibil, P Štrach
International Conference on Social Computing and Social Media, 158-168, 2015
22015
Designing for Culturally Diverse Audiences: Can Automated Attention Analysis Substitute the Eye-Tracking in Website Development?
T Kincl, M Novák, M Charvát
International Conference on Human-Computer Interaction, 46-50, 2013
22013
Language Independent System for Document Context Extraction
J Pribil, T Kincl, V Bina, M Novak
Proceedings of the World Congress on Engineering and Computer Science 1, 19-21, 2011
22011
Strategic Advertising Management: The Case of the Transportation and Storage Market in the Czech Republic
D Gunina, V Bina, M Novak
Communications-Scientific letters of the University of Zilina 20 (4), 3-9, 2018
12018
Sentiment Classification in Multiple Languages: Fifty Shades of Customer Opinions
T Kincl, M Novák, J Přibil
Business Challenges in the Changing Economic Landscape-Vol. 2, 267-275, 2016
12016
Effective leadership—can soft skills contribute to the effectiveness of an organization
M Hirsova, V Zelena, L Vachova, M Novak
Proceedings of the European Conference on Management, Leadership …, 2013
12013
Automated Attention Analysis: a Valuable Tool for Online Marketers?
T Kincl, M Novák, P Štrach
Proceedings of the World Congress on Engineering and Computer Science 1, 2012
12012
MEDIA BEHAVIOUR OF PRESCHOOL CHILDREN: TV AND TV ADVERTISING VIEWING
K Zumrová, D Gunina, M Novák
EMC REVIEW-ČASOPIS ZA EKONOMIJU 20 (2), 530-541, 2020
2020
Negativní emocionální apely v reklamě: vizuální pozornost a vnímání
T Petrová, M Novák, S Bažantová, D Gunina
Západočeská univerzita v Plzni, 2020
2020
A bibliometric analysis of the European Union Statistics on Income and Living Conditions (EU-SILC) research (2007-2018)
M Novák
Scientific Conference of Business Economics Management and Marketing 2019, 134, 2019
2019
Mass Media Communication & Companies’ Market Position: The Case of Czech Mortgage Market
D Gunina, M Novák, T Kincl, L Komárková
Acta Oeconomica Pragensia 2018 (2), 41-55, 2018
2018
Dynamické modely masmediálního plánování: strukturální analýza českého televizního trhu
M NOVÁK
Vysoká škola ekonomická v Praze, 2017
2017
Automated Attention Analysis Across Brands and Cultures in Online Beer Marketing
T Kincl, M Novák, P Štrach, M Charvát
IAENG Transactions on Engineering Technologies, 469-481, 2014
2014
International Higher Education Online Marketing: A Cross-Cultural Study of GLOBE Clusters
T Kincl, M Novák, P Štrach
17th International Business Information Management Association Conference …, 2011
2011
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Články 1–20