Sledovat
Michal Novák
Michal Novák
Další jménaMichal Novak
Prague University of Economics and Business
E-mailová adresa ověřena na: michalnovak.eu - Domovská stránka
Název
Citace
Citace
Rok
Improving sentiment analysis performance on morphologically rich languages: Language and domain independent approach
T Kincl, M Novák, J Přibil
Computer Speech & Language 56, 36-51, 2019
192019
Getting inside the minds of the customers: automated sentiment analysis
T Kincl, M Novák, J Pribil
European Conference on Management, Leadership & Governance, 122, 2013
152013
A cross-cultural study of online marketing in international higher education–a keyword analysis
T Kincl, M Novák, P Štrach
The New Educational Review 32, 49-65, 2013
122013
Language-Independent Sentiment Analysis with Surrounding Context Extension
T Kincl, M Novák, J Přibil, P Štrach
International Conference on Social Computing and Social Media, 158-168, 2015
52015
Online marketing in higher education
P Svoboda, J Voracek, M Novak
Knowledge Management, 1145-1152, 2012
52012
Industry analysis of TV commercials: Do companies reflect audience profiles?
M Novák, T Kincl, M Luštický
Direct, Data and Digital Marketing Practice 17 (3), 187-200, 2016
32016
Analýza ekonomického chování sektoru domácností v České republice z hlediska zadluženosti
J Bartošová, M Novák
MSED–Mezinárodní statisticko-ekonomické dny na VŠE, Vysoká škola ekonomická …, 2009
32009
Negativní emocionální apely v reklamě: vizuální pozornost a vnímání
T Petrová, M Novák, S Bažantová, D Gunina
Západočeská univerzita v Plzni, 2020
22020
STRATEGIC ADVERTISING MANAGEMENT: THE CASE OF THE TRANSPORTATION AND STORAGE MARKET IN THE CZECH REPUBLIC.
D Gunina, V Bina, M Novak
Komunikácie 20 (4), 2018
22018
Sentiment classification in multiple languages: Fifty shades of customer opinions
T Kincl, M Novák, J Přibil
Business Challenges in the Changing Economic Landscape-Vol. 2: Proceedings …, 2016
22016
Designing for Culturally Diverse Audiences: Can Automated Attention Analysis Substitute the Eye-Tracking in Website Development?
T Kincl, M Novák, M Charvát
HCI International 2013-Posters’ Extended Abstracts: International Conference …, 2013
22013
Language Independent System for Document Context Extraction
J Pribil, T Kincl, V Bina, M Novak
Proceedings of the World Congress on Engineering and Computer Science 1, 19-21, 2011
22011
The distracting effect of mobile phones on visual attention in consumer decision-making: a gaze behavior perspective
S Bažantová, M Novák
The International Review of Retail, Distribution and Consumer Research, 2024
12024
Reaching Specific Audiences by Television Advertising Scheduling-the Case of the Czech Republic
M Novák, T Kincl
Vision 2020: Sustainable Growth, Economic Development, and Global …, 2020
12020
Mass Media Communication & Companies’ Market Position: The Case of Czech Mortgage Market
D Gunina, M Novák, T Kincl, L Komárková
Acta Oeconomica Pragensia 2018 (2), 41-55, 2018
12018
Effective leadership—can soft skills contribute to the effectiveness of an organization
M Hirsova, V Zelena, L Vachova, M Novak
Proceedings of the European Conference on Management, Leadership …, 2013
12013
Automated Attention Analysis: a Valuable Tool for Online Marketers?
T Kincl, M Novák, P Štrach
Proceedings of the World Congress on Engineering and Computer Science 1, 2012
12012
Advertising Management: Scheduling and Strike of the Pandemic Situation
M Novák, D Gunina, L Komárková
Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023
2023
Erotski sadržaji u oglašavanju: vizualna pažnja i percepcija primjerenosti
S Bažantová, E Štiková, M Novák, D Gunina
Medijske studije 12 (24), 21-39, 2021
2021
Souvislosti včasného nesplácení hypoték českými domácnostmi z hlediska výzkumného šetření EU-SILC
M Novák, V Bína
15th International Scientific Conference INPROFORUM – New trends and …, 2021
2021
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Články 1–20