Improving sentiment analysis performance on morphologically rich languages: Language and domain independent approach T Kincl, M Novák, J Přibil Computer Speech & Language 56, 36-51, 2019 | 19 | 2019 |
Getting inside the minds of the customers: automated sentiment analysis T Kincl, M Novák, J Pribil European Conference on Management, Leadership & Governance, 122, 2013 | 15 | 2013 |
A cross-cultural study of online marketing in international higher education–a keyword analysis T Kincl, M Novák, P Štrach The New Educational Review 32, 49-65, 2013 | 12 | 2013 |
Language-Independent Sentiment Analysis with Surrounding Context Extension T Kincl, M Novák, J Přibil, P Štrach International Conference on Social Computing and Social Media, 158-168, 2015 | 5 | 2015 |
Online marketing in higher education P Svoboda, J Voracek, M Novak Knowledge Management, 1145-1152, 2012 | 5 | 2012 |
Industry analysis of TV commercials: Do companies reflect audience profiles? M Novák, T Kincl, M Luštický Direct, Data and Digital Marketing Practice 17 (3), 187-200, 2016 | 3 | 2016 |
Analýza ekonomického chování sektoru domácností v České republice z hlediska zadluženosti J Bartošová, M Novák MSED–Mezinárodní statisticko-ekonomické dny na VŠE, Vysoká škola ekonomická …, 2009 | 3 | 2009 |
Negativní emocionální apely v reklamě: vizuální pozornost a vnímání T Petrová, M Novák, S Bažantová, D Gunina Západočeská univerzita v Plzni, 2020 | 2 | 2020 |
STRATEGIC ADVERTISING MANAGEMENT: THE CASE OF THE TRANSPORTATION AND STORAGE MARKET IN THE CZECH REPUBLIC. D Gunina, V Bina, M Novak Komunikácie 20 (4), 2018 | 2 | 2018 |
Sentiment classification in multiple languages: Fifty shades of customer opinions T Kincl, M Novák, J Přibil Business Challenges in the Changing Economic Landscape-Vol. 2: Proceedings …, 2016 | 2 | 2016 |
Designing for Culturally Diverse Audiences: Can Automated Attention Analysis Substitute the Eye-Tracking in Website Development? T Kincl, M Novák, M Charvát HCI International 2013-Posters’ Extended Abstracts: International Conference …, 2013 | 2 | 2013 |
Language Independent System for Document Context Extraction J Pribil, T Kincl, V Bina, M Novak Proceedings of the World Congress on Engineering and Computer Science 1, 19-21, 2011 | 2 | 2011 |
The distracting effect of mobile phones on visual attention in consumer decision-making: a gaze behavior perspective S Bažantová, M Novák The International Review of Retail, Distribution and Consumer Research, 2024 | 1 | 2024 |
Reaching Specific Audiences by Television Advertising Scheduling-the Case of the Czech Republic M Novák, T Kincl Vision 2020: Sustainable Growth, Economic Development, and Global …, 2020 | 1 | 2020 |
Mass Media Communication & Companies’ Market Position: The Case of Czech Mortgage Market D Gunina, M Novák, T Kincl, L Komárková Acta Oeconomica Pragensia 2018 (2), 41-55, 2018 | 1 | 2018 |
Effective leadership—can soft skills contribute to the effectiveness of an organization M Hirsova, V Zelena, L Vachova, M Novak Proceedings of the European Conference on Management, Leadership …, 2013 | 1 | 2013 |
Automated Attention Analysis: a Valuable Tool for Online Marketers? T Kincl, M Novák, P Štrach Proceedings of the World Congress on Engineering and Computer Science 1, 2012 | 1 | 2012 |
Advertising Management: Scheduling and Strike of the Pandemic Situation M Novák, D Gunina, L Komárková Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | | 2023 |
Erotski sadržaji u oglašavanju: vizualna pažnja i percepcija primjerenosti S Bažantová, E Štiková, M Novák, D Gunina Medijske studije 12 (24), 21-39, 2021 | | 2021 |
Souvislosti včasného nesplácení hypoték českými domácnostmi z hlediska výzkumného šetření EU-SILC M Novák, V Bína 15th International Scientific Conference INPROFORUM – New trends and …, 2021 | | 2021 |