| Consumer Intention and Usage Behavior of Live-Streaming Shopping: An Extension of the Unified Theory of Acceptance and Use of Technology X Sun The Journal of Behavioral Science 17 (3), 106-124, 2022 | 6 | 2022 |
| Employees’ Innovative Behavior in the Workplace: A Study of Intellectual Capital Effect on the Service-oriented Companies in Thailand X Sun Thammasat Review 24 (2), 112-132, 2021 | 6 | 2021 |
| The Effects of Trust, Perceived Risk, Innovativeness, and Deal Proneness on Consumers’ Purchasing Behavior in the Livestreaming Social Commerce Context X Sun, JÉ Pelet, S Dai, Y Ma Sustainability 15 (23), 16320, 2023 | 4 | 2023 |
| THE IMPORTANCE OF THE CHINESE LANGUAGE IN TODAY’S INTERNATIONAL BUSINESS X Sun Journal of Suvarnabhumi Institute of Technology (Humanities and Social …, 2020 | 2 | 2020 |
| How The Perceived Threat of Covid-19 Aggravates Chinese Employees’ Emotional Exhaustion and Turnover Intention in Thailand: The Moderating Role of Affective Commitment X Sun, Y Ma Creative Business and Sustainability Journal (CBSJ) 44 (1), 1-17, 2022 | 1 | 2022 |
| A Study on the Construction of Business English Teachers in Local Applied Undergraduate Universities: A Case Study of Yunnan Province P Li, X Sun Journal of Sinology 15 (2), 1-22, 2021 | 1 | 2021 |
| Customer satisfaction and intention to recommend among live-streaming shopping customers: An extension of the unified theory of acceptance and use of technology 2 X Sun Kasetsart Journal of Social Sciences 45 (1), 313–324, 2024 | | 2024 |
| Brand Equity, Customer Perception, and Sustainable Willingness to Pay Premium: Evidence from International Education Industry. X Chen, SC Yu, X Sun International Journal of Sustainable Development & Planning 18 (2), 2023 | | 2023 |
| The effects of intellectual capital, innovative behavior, and absorptive capacity on organizational effectiveness in the service industry in Thailand-the moderating role of … X Sun National Institute of Development Administration, 2022 | | 2022 |
| The Impact of Resource Threat on Chinese Overseas Students' Online Learning Behavioral Intentions in Thailand: The Moderating Role of Attitude B Chen, X Sun NIDA Development Journal 60 (1-2), 2020 | | 2020 |
| Exploring Motivation in Studying English as A Major for The Chinese Third Year Students at Universities in Sichuan Province, China Y Ma, W Kosolritthichai, X Sun | | |
