| Impresa e comunicazione A Pastore, M Vernuccio Principi e strumenti per il management, Prima edizione, Apogeo, Milano, 2006 | 330* | 2006 |
| Antecedents of brand love in online network-based communities. A social identity perspective M Vernuccio, M Pagani, C Barbarossa, A Pastore Journal of Product & Brand Management 24 (7), 706-719, 2015 | 307 | 2015 |
| Communicating Corporate Brands Through Social Media An Exploratory Study M Vernuccio International Journal of Business Communication 51 (3), 211-233, 2014 | 303 | 2014 |
| Impresa e comunicazione. Principi e strumenti per il management A Pastore, M Vernuccio Apogeo Editore, 2008 | 153 | 2008 |
| An exploratory study of marketing, logistics, and ethics in packaging innovation M Vernuccio, A Cozzolino, L Michelini European Journal of Innovation Management 13 (3), 333-354, 2010 | 124 | 2010 |
| Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision M Vernuccio, F Ceccotti European Management Journal 33 (6), 438-449, 2015 | 111 | 2015 |
| Determinants of e-brand attitude: A structural modeling approach M Vernuccio, C Barbarossa, A Giraldi, F Ceccotti Journal of Brand management 19 (6), 500-512, 2012 | 38 | 2012 |
| L’innovazione nella comunicazione integrata di marketing secondo gli attori del network. Una lettura con le mappe cognitive M Vernuccio, F Ceccotti, A Pastore Sinergie rivista di studi e ricerche, 2012 | 35 | 2012 |
| Marketing, innovazione e tecnologie digitali A Pastore, M Vernuccio Cedam, Padova, 2004 | 34* | 2004 |
| Delving into brand anthropomorphisation strategies in the experiential context of name-brand voice assistants M Vernuccio, M Patrizi, A Pastore Journal of Consumer Behaviour, 1-10, 2021 | 27 | 2021 |
| The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender M Šerić, M Vernuccio Current Issues in Tourism 23 (17), 1368-3500, 2020 | 27 | 2020 |
| I Social Media e il loro impiego nelle strategie di Corporate branding: un'indagine esplorativa M Vernuccio Micro & Macro Marketing 19 (2), 183-207, 2010 | 22 | 2010 |
| Developing voice-based branding: insights from the Mercedes case M Vernuccio, M Patrizi, A Pastore Journal of Product & Brand Management 30 (5), 726-739, 2021 | 18 | 2021 |
| ‘Hey, voice assistant!’ How do users perceive you? An exploratory study M Patrizi, M Vernuccio, A Pastore Sinergie Italian Management Journal 39 (1), 173-192, 2021 | 17 | 2021 |
| Le imprese e il social commerce: opportunità e sfide manageriali M Vernuccio, A Latorre, A Pastore MERCATI E COMPETITIVITÀ, 2015 | 11 | 2015 |
| Il marketing per lo sviluppo turistico e territoriale. I progetti Rural Tourism Network e Rural Market Place nella Comunità Montana dell’Aniene A Pastore, CM Golinelli, F Ricotta, M Vernuccio paper presentato al Congresso Internazionale “Le tendenze del Marketing in …, 2002 | 9 | 2002 |
| Internet marketing e comunità virtuali G Cuomo, A Pastore, M Vernuccio Industria & Distribuzione 3, 23-35, 2000 | 9 | 2000 |
| Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework M Vernuccio, L Cesareo, A Pastore, PJ Kitchen International Journal of Advertising, 2021 | 7 | 2021 |
| Brand anthropomorphisation and brand voice: the role of the name-brand voice assistant M Vernuccio, M Patrizi, A Pastore Advances in Digital Marketing and eCommerce, Martínez-López F.J. & D …, 2020 | 7* | 2020 |
| The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness MA Raimondo, M Vernuccio, GN Miceli Mercati & Competitività, 149-168, 2019 | 7 | 2019 |
