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Jill Avery
Jill Avery
Senior Lecturer, Harvard Business School
Verified email at hbs.edu
Title
Cited by
Cited by
Year
The uninvited brand
S Fournier, J Avery
Business horizons 54 (3), 193-207, 2011
13582011
Adding bricks to clicks: Predicting the patterns of cross-channel elasticities over time
J Avery, TJ Steenburgh, J Deighton, M Caravella
Journal of marketing 76 (3), 96-111, 2012
7412012
The underdog effect: The marketing of disadvantage and determination through brand biography
N Paharia, A Keinan, J Avery, JB Schor
Journal of Consumer Research 37 (5), 775-790, 2011
3812011
Defending the markers of masculinity: Consumer resistance to brand gender-bending
J Avery
International Journal of Research in Marketing 29 (4), 322-336, 2012
2312012
Positioning brands against large competitors to increase sales
N Paharia, J Avery, A Keinan
Journal of Marketing Research 51 (6), 647-656, 2014
1412014
Putting the relationship back into CRM
S Fournier, J Avery
MIT Sloan management review 52 (3), 63, 2011
1122011
Unlock the mysteries of your customer relationships
J Avery, S Fournier, J Wittenbraker
Harvard business review 92 (7), 72-81, 2014
862014
HubSpot: Inbound marketing and web 2.0
TJ Steenburgh, J Avery, N Dahod
HBS Case, 2009
612009
Strong brands, strong relationships
S Fournier, M Breazeale, J Avery
Routledge, 2015
522015
The strategic use of brand biographies
J Avery, N Paharia, A Keinan, JB Schor
Research in consumer behavior, 213-229, 2010
512010
Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims
SE Heckler, KL Keller, MJ Houston, J Avery
Journal of Marketing Communications 20 (3), 176-196, 2014
442014
Saving face by making meaning: The negative effects of consumers' self-serving response to brand extension
J Avery
Harvard University, 2007
332007
Adding bricks to clicks: The contingencies driving cannibalization and complementarity in multichannel retailing
J Avery, TJ Steenburgh, JA Deighton, M Caravella
Harvard Business School Working Papers, 2009
272009
Consumer behavior: Human pursuit of happiness in the world of goods
J Avery, S Beatty, RV Kozinets, B Mittal, P Raghubir, AG Woodside
Open Mentis, 2011
242011
Marketing analysis toolkit: Situation analysis
TJ Steenburgh, J Avery
HBS Case, 2010
232010
Adding bricks to clicks: The effects of store openings on sales through direct channels
J Avery, M Caravella, J Deighton, T Steenburgh
Division of Research, Harvard Business School, 2007
222007
Predicting consumer tastes with big data at Gap
A Israeli, J Avery
Harvard Business Review Press (China Case Studies), 2017
212017
Leveraging Crowdsourced Peer-To-Peer Assessments to Enhance the Case Method of Learning.
J Avery
Journal for Advancement of Marketing Education 22 (1), 2014
212014
Capitalizing on the underdog effect
A Keinan, J Avery, N Paharia
Harvard Business Review 88 (11), 32-32, 2010
212010
Adding bricks to clicks: on the role of physical stores in a world of online shopping
J Avery, TJ Steenburgh, J Deighton, M Caravella
NIM Marketing Intelligence Review 5 (2), 28-33, 2013
202013
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