| Measuring B2B social selling: Key activities, antecedents and performance outcomes H Terho, M Giovannetti, S Cardinali Industrial Marketing Management 101, 208-222, 2022 | 39 | 2022 |
| Sales technology and salespeople’s ambidexterity: an ecosystem approach M Giovannetti, S Cardinali, P Sharma Journal of Business & Industrial Marketing 36 (4), 615-629, 2021 | 35 | 2021 |
| Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change M Giovannetti, A Sharma, S Cardinali, E Cedrola, D Rangarajan Industrial Marketing Management 107, 433-449, 2022 | 13 | 2022 |
| Dietary supplement usage during pregnancy and lactation: role of online social capital and health information-seeking behaviour YB Limbu, M Giovannetti, S Cardinali British Food Journal 123 (1), 31-47, 2020 | 13 | 2020 |
| Increasing brand orientation and brand capabilities using licensing: An opportunity for SMEs in international markets S Cardinali, M Travaglini, M Giovannetti Journal of the Knowledge Economy 10 (4), 1808-1830, 2019 | 13 | 2019 |
| Digitalization processes in small professional service firms: drivers, barriers and emerging organisational tensions S Cardinali, A Pagano, E Carloni, M Giovannetti, L Governatori Journal of Service Theory and Practice, 2022 | 10 | 2022 |
| THE ROLE OF SALES STEREOTYPES IN STUDENTS'PERCEPTION: AN EXPLORATORY ANALYSIS ON ITALIAN STUDENTS. S Cardinali, M Giovannetti, B Kulaga, L Governatori Skyline Business Journal, 2019 | 4 | 2019 |
| Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic E Giovannetti, M., Sharma, A., Rangarajan, D., Cardinali, S., & Cedrola Journal of Business & Industrial Marketing, 22, 0 | 2* | |
| Fashion and gamification E Cedrola, M Giovannetti Digital Transformation for Fashion and Luxury Brands: Theory and Practice …, 2024 | 1 | 2024 |
| Buying centers and emerging developments: the SME perspective S Cardinali, P Sharma, E Cedrola, M Giovannetti, KG Pillai Journal of Business & Industrial Marketing, 2024 | | 2024 |
| REACT: Raising Engagement and Awareness against Crisis and fake news in Times of disaster E Cedrola, M Giovannetti, B Kulaga, GG Li Pomi | | 2024 |
| GENERATIVET-Empowering Vocational Education and Training through Generative Intelligence E Cedrola, M Giovannetti, GG Li Pomi | | 2024 |
| DEMETRA–DEveloping Marche immersive Experience for Tourism, Research and Advancement M Giovannetti, C Socci, F Coltrinari, MR Ciuccarelli Unione Europea, 2024 | | 2024 |
| Stakeholder-centered development of new curriculum content in higher education: a case study in creating a course on the green and digital transformation of SMEs A Gaweł, M Giovannetti, G Li Pomi, M Stefańska, I Olejnik, B Kulaga, ... Studies in Higher Education, 1-20, 2023 | | 2023 |
| A trip to Europe: a competence-based education roadmap for complex B2B sales in higher education S Cardinali, M Giovannetti, P Hautamäki, C Stadlmann, KB Jensen Journal of Marketing Education, 2023 | | 2023 |
| Sales ambidexterity and performance: a behavioral paradigm through the Career Stage framework M Giovannetti Italian Journal of Marketing, 31, 2023 | | 2023 |
| AVATAR FASHION AND CULTURAL IDENTITY IN THE METAVERSE M Giovannetti, B Kulaga, L Hu, E Cedrola Conference Proceedings" Marketing per il benessere, la salute e la cura", XX …, 2023 | | 2023 |
| AVATAR AND CULTURAL IDENTITY: A CROSS-CULTURAL STUDY OF THE ATTIRE IN THE METAVERSE G Marta, K Barbara, H Lala, C Elena | | 2023 |
| Post quake: a territorial marketing approach to respond to natural disaster disruption E Cedrola, M Giovannetti, G Li Pomi, B Kulaga 22 nd International Marketing Trends Conference, 1-9, 2023 | | 2023 |
| Te. AM-Technology and Methodology E Cedrola, M Giovannetti | | 2022 |
Silvio CardinaliUniversità Politecnica delle MarcheVerified email at univpm.it
