| Quantifying Search and Switching Costs in the US Auto Insurance Industry E Honka The RAND Journal of Economics 45 (4), 847-884, 2014 | 435 | 2014 |
| Advertising, Consumer Awareness and Choice: Evidence from the US Banking Industry E Honka, A Hortaçsu, MA Vitorino The RAND Journal of Economics 48 (3), 611-646, 2017 | 294 | 2017 |
| The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review P Manchanda, E Honka Yale J. Health Pol'y L. & Ethics 5, 785, 2005 | 273 | 2005 |
| Simultaneous or Sequential? Search Strategies in the US Auto Insurance Industry E Honka, P Chintagunta Marketing Science 36 (1), 21-40, 2017 | 234 | 2017 |
| Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network M Ameri, E Honka, Y Xie Marketing Science 38 (4), 567-583, 2019 | 94* | 2019 |
| Empirical Search and Consideration Sets E Honka, A Hortaçsu, M Wildenbeest North-Holland, 2019 | 62 | 2019 |
| Consumer Search in the U.S. Auto Industry: The Role of Dealership Visits D Yavorsky, E Honka, K Chen Quantitative Marketing and Economics 19 (1), 1-52, 2021 | 51 | 2021 |
| Search Gaps and Consumer Fatigue R Ursu, Q Zhang, E Honka Marketing Science 42 (1), 110 - 136, 2023 | 47* | 2023 |
| Informational and Non-Informational Advertising Content YL Tsai, E Honka Marketing Science 40 (6), 1030 - 1058, 2021 | 44* | 2021 |
| Advancing Non-Compensatory Choice Models in Marketing A Aribarg, T Otter, D Zantedeschi, GM Allenby, T Bentley, DJ Curry, ... Customer Needs and Solutions 5 (1), 81-91, 2018 | 27 | 2018 |
| The Sequential Search Model: A Framework for Empirical Research R Ursu, E Honka, S Seiler Quantitative Marketing and Economics 23 (1), 165-213, 2025 | 22 | 2025 |
| Consumer Search: What Can We Learn from Pre-Purchase Data? E Honka, S Seiler, R Ursu Journal of Retailing 100 (1), 114-129, 2024 | 17 | 2024 |
| From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network M Ameri, E Honka, Y Xie Journal of Marketing Research 60 (2), 329–354, 2023 | 16* | 2023 |
| Watching Intensity and Media Franchise Engagement M Ameri, E Honka, Y Xie Quantitative Marketing and Economics 22 (3), 291-356, 2024 | 10* | 2024 |
| Product Discovery and Consumer Search Routes: Evidence from a Mobile App L Zhang, R Ursu, E Honka, O Yao Available at SSRN 4444774, 2023 | 8 | 2023 |
| The Impact of Rewards on User-Generated Content M Paridar, M Ameri, E Honka Available at SSRN 4580732, 2025 | 4* | 2025 |
| Online Tipping Under an Evolving Social Norm: Implications for Platform Design M Paridar, M Ameri, E Honka Available at SSRN 5020156, 2024 | 1 | 2024 |
| Discussion of 'Risk Preference Types, Limited Consideration, and Welfare' by Levon Barseghyan and Francesca Molinari E Honka Journal of Business & Economic Statistics 41 (4), 1039-1041, 2023 | | 2023 |
| Coordination between Advertising and Pricing: Empirical Evidence from the U.S. Auto Insurance Industry E Honka, YL Tsai | | 2022 |
| Technology Adoption and Depression Diagnosis: Evidence from the Adoption of Multiple Technologies X Li, E Honka, P Chintagunta | | 2018 |
