| Sustainability marketing: A global perspective FM Belz, K Peattie John Wiley & Sons, 2012 | 1717 | 2012 |
| Green marketing: legend, myth, farce or prophesy? K Peattie, A Crane Qualitative market research: an international journal 8 (4), 357-370, 2005 | 1501 | 2005 |
| Environmental marketing management: Meeting the green challenge K Peattie Pitman 15 (5), 705-726, 1995 | 1428 | 1995 |
| Towards sustainability: The third age of green marketing K Peattie The marketing review 2 (2), 129-146, 2001 | 1309 | 2001 |
| Green consumption: behavior and norms K Peattie Annual review of environment and resources 35, 195-228, 2010 | 1304 | 2010 |
| Green marketing K Peattie The marketing book, 573-597, 2016 | 1252 | 2016 |
| Social marketing: a pathway to consumption reduction? K Peattie, S Peattie Journal of business research 62 (2), 260-268, 2009 | 1044 | 2009 |
| Golden goose or wild goose? The hunt for the green consumer K Peattie Business strategy and the environment 10 (4), 187-199, 2001 | 846 | 2001 |
| Green and competitive: Influences on environmental new product development performance D Pujari, G Wright, K Peattie Journal of business Research 56 (8), 657-671, 2003 | 805 | 2003 |
| Ready to fly solo? Reducing social marketing’s dependence on commercial marketing theory S Peattie, K Peattie Marketing theory 3 (3), 365-385, 2003 | 397 | 2003 |
| Eight paradoxes of the social enterprise research agenda K Peattie, A Morley Social enterprise journal 4 (2), 91-107, 2008 | 385 | 2008 |
| Trappings versus substance in the greening of marketing planning K Peattie Journal of Strategic Marketing 7 (2), 131-148, 1999 | 373 | 1999 |
| Marketing and sustainability M Charter, K Peattie, J Ottman, MJ Polonsky Centre for Business Relationships, Accountability, Sustainability and …, 2002 | 331 | 2002 |
| Sustainability marketing—An innovative conception of marketing K Peattie, FM Belz Marketing Review St. Gallen 27 (5), 8-15, 2010 | 279 | 2010 |
| Meeting the closed-loop challenge: the case of remanufacturing MA Seitz, K Peattie California management review 46 (2), 74-89, 2004 | 271 | 2004 |
| Organizational antecedents of environmental responsiveness in industrial new product development D Pujari, K Peattie, G Wright Industrial Marketing Management 33 (5), 381-391, 2004 | 268 | 2004 |
| Social enterprises: diversity and dynamics, contexts and contributions K Peattie, AS Morley BRASS/ESRC/Social Enterprise Coalition, 2008 | 248 | 2008 |
| Guest editorial: Perspectives on sustainable consumption K Peattie, A Collins International Journal of Consumer Studies 33 (2), 107-112, 2009 | 244 | 2009 |
| Behaviour and climate change: Consumer perceptions of responsibility VK Wells, CA Ponting, K Peattie Journal of Marketing Management 27 (7-8), 808-833, 2011 | 242 | 2011 |
| Responding to the green movement K Peattie, M Ratnayaka Industrial Marketing Management 21 (2), 103-110, 1992 | 185 | 1992 |
