| Heuristic processing can bias systematic processing: effects of source credibility, argument ambiguity, and task importance on attitude judgment. S Chaiken, D Maheswaran Journal of personality and social psychology 66 (3), 460, 1994 | 2372 | 1994 |
| The influence of message framing and issue involvement D Maheswaran, J Meyers-Levy Journal of Marketing research 27 (3), 361-367, 1990 | 1847 | 1990 |
| Country of origin as a stereotype: Effects of consumer expertise and attribute strength on product evaluations D Maheswaran Journal of consumer research 21 (2), 354-365, 1994 | 1407 | 1994 |
| Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment. D Maheswaran, S Chaiken Journal of personality and social psychology 61 (1), 13, 1991 | 1230 | 1991 |
| Exploring differences in males' and females' processing strategies J Meyers-Levy, D Maheswaran Journal of consumer research 18 (1), 63-70, 1991 | 1122 | 1991 |
| Cultural variations in country of origin effects Z Gürhan-Canli, D Maheswaran Journal of marketing research 37 (3), 309-317, 2000 | 949 | 2000 |
| The effect of cultural orientation on persuasion JL Aaker, D Maheswaran Journal of consumer research 24 (3), 315-328, 1997 | 915 | 1997 |
| The effects of knowledge, motivation, and type of message on ad processing and product judgments D Maheswaran, B Sternthal Journal of consumer Research 17 (1), 66-73, 1990 | 631 | 1990 |
| Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments D Maheswaran, DM Mackie, S Chaiken Journal of consumer psychology 1 (4), 317-336, 1992 | 610 | 1992 |
| Determinants of country-of-origin evaluations Z Gürhan-Canli, D Maheswaran Journal of Consumer Research 27 (1), 96-108, 2000 | 585 | 2000 |
| The effects of extensions on brand name dilution and enhancement Z Gürhan-Canli, D Maheswaran Journal of marketing research 35 (4), 464-473, 1998 | 531 | 1998 |
| The effects of self-construal and commitment on persuasion N Agrawal, D Maheswaran Journal of Consumer Research 31 (4), 841-849, 2005 | 436 | 2005 |
| Exploring message framing outcomes when systematic, heuristic, or both types of processing occur J Meyers-Levy, D Maheswaran Journal of Consumer psychology 14 (1-2), 159-167, 2004 | 407 | 2004 |
| Issues and new directions in global consumer psychology D Maheswaran, S Shavitt Cultural Psychology, 59-66, 2014 | 405 | 2014 |
| Motivated reasoning: A depth-of-processing perspective SP Jain, D Maheswaran Journal of Consumer Research 26 (4), 358-371, 2000 | 314 | 2000 |
| The psychology of appraisal: Specific emotions and decision-making J So, C Achar, DH Han, N Agrawal, A Duhachek, D Maheswaran Journal of Consumer Psychology 25 (3), 359-371, 2015 | 255 | 2015 |
| Nation equity: incidental emotions in country-of-origin effects D Maheswaran, CY Chen Journal of consumer research 33 (3), 370-376, 2006 | 234 | 2006 |
| When timing matters: The influence of temporal distance on consumers' affective and persuasive responses J Meyers-Levy, D Maheswaran Journal of Consumer Research 19 (3), 424-433, 1992 | 173 | 1992 |
| MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion GV Johar, D Maheswaran, LA Peracchio Journal of Consumer Research 33 (1), 139-149, 2006 | 168 | 2006 |
| Motivational and cultural variations in mortality salience effects: Contemplations on terror management theory and consumer behavior D Maheswaran, N Agrawal Journal of Consumer Psychology 14 (3), 213-218, 2004 | 146 | 2004 |
