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Dr. Muhammad Bilal Gulfraz
Dr. Muhammad Bilal Gulfraz
Kohsar University Murree
Verified email at kum.edu.pk
Title
Cited by
Cited by
Year
Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms
MB Gulfraz, M Sufyan, M Mustak, J Salminen, DK Srivastava
Journal of Retailing and Consumer Services 68, 103000, 2022
132022
Customer Attitudinal Loyalty Towards the Platform and the Seller
MB Gulfraz
对外经济贸易大学, 2020
2020
Impact of Sales Person’s Customer Orientation, In-Store Promotions and In-Store Environment on Impulsive Buying Mediated by Urge: The Moderating Role of Impulsive Buying Tendency
MB Gulfraz, X Wei
International Journal of Science and Business 3 (6), 99-117, 2019
2019
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Articles 1–3