Dr. Muhammad Bilal Gulfraz
Dr. Muhammad Bilal Gulfraz
Kohsar University Murree
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Cited by
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Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms
MB Gulfraz, M Sufyan, M Mustak, J Salminen, DK Srivastava
Journal of Retailing and Consumer Services 68, 103000, 2022
Customer Attitudinal Loyalty Towards the Platform and the Seller
MB Gulfraz
对外经济贸易大学, 2020
Impact of Sales Person’s Customer Orientation, In-Store Promotions and In-Store Environment on Impulsive Buying Mediated by Urge: The Moderating Role of Impulsive Buying Tendency
MB Gulfraz, X Wei
International Journal of Science and Business 3 (6), 99-117, 2019
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