Joona Keränen
Joona Keränen
Associate Professor, RMIT University, Graduate School of Business & Law
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Sustainable value propositions: Framework and implications for technology suppliers
S Patala, A Jalkala, J Keränen, S Väisänen, V Tuominen, R Soukka
Industrial Marketing Management 59, 144-156, 2016
Towards a framework of customer value assessment in B2B markets: An exploratory study
J Keränen, A Jalkala
Industrial Marketing Management 42 (8), 1307-1317, 2013
Systematic review on B2B branding: research issues and avenues for future research
J Keränen, KA Piirainen, RT Salminen
Journal of Product & Brand Management, 2012
How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics
V Ranta, J Keränen, L Aarikka-Stenroos
Industrial Marketing Management 87, 291-305, 2020
Brand positioning strategies for industrial firms providing customer solutions
AM Jalkala, J Keränen
Journal of Business & Industrial Marketing, 2014
The darker side of sustainability: Tensions from sustainable business practices in business networks
N Tura, J Keränen, S Patala
Industrial Marketing Management 77, 221-231, 2019
Three strategies for customer value assessment in business markets
J Keränen, A Jalkala
Management Decision 52 (1), 79-100, 2014
Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective
P Töytäri, J Keränen, R Rajala
Journal of Business Research 76, 237-246, 2017
Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers
H Järvi, J Keränen, P Ritala, J Vilko
Tourism Management 77, 104030, 2020
Value assessment and pricing capabilities—how to profit from value
M Johansson, J Keränen, A Hinterhuber, S Liozu, L Andersson
Journal of Revenue and Pricing Management 14 (3), 178-197, 2015
Sensemaking, sensegiving and absorptive capacity in complex procurements
DD Prior, J Keränen, S Koskela
Journal of Business Research 88, 79-90, 2018
Customer value assessment in business markets
J Keränen
Lappeenranta University of Technology, 2014
Opportunities for value-based selling in an economic crisis: Managerial insights from a firm boundary theory
J Keränen, A Salonen, H Terho
Industrial Marketing Management 88, 389-395, 2020
Towards a broader value discourse: Understanding sustainable and public value potential
J Keränen
Journal of Creating Value 3 (2), 193-199, 2017
Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange
DD Prior, J Keränen, S Koskela
Industrial Marketing Management 82, 131-147, 2019
Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence
DD Prior, J Keränen
Australasian Marketing Journal (AMJ) 28 (2), 83-89, 2020
Opportunities for ethnographic methodologies in B2B service research
J Keränen, DD Prior
Journal of Services Marketing, 2020
Value champions in business markets: Four role configurations
J Keränen, S Liozu
Industrial Marketing Management 85, 84-96, 2020
Theory development in servitization through the application of fsQCA and experiments
A Salonen, M Zimmer, J Keränen
International Journal of Operations & Production Management, 2021
Becoming a small multinational enterprise: Four multinationalization strategies for SMEs
H Vanninen, J Keränen, O Kuivalainen
International Business Review 31 (1), 101917, 2022
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