| Impact of Sales Promotion on buyer behaviour: An empirical study of Indian retail customers G Das, RV Kumar Journal of Management 3 (1), 11-24, 2009 | 55 | 2009 |
| Psychographic segmentation of Indian urban consumers RV Kumar, A Sarkar Journal of the Asia Pacific Economy 13 (2), 204-226, 2008 | 53 | 2008 |
| Respondents Selection Methods in Household Surveys RV Kumar Jharkhand Journal of Development and Management Studies 12 (1), 2014 | 35 | 2014 |
| Testing Forward Rate Unbiasedness in India an Econometric Analysis of Indo-US Forex Market RV Kumar, S Mukherjee International research journal of finance and economics 12 (4), 56-66, 2007 | 19 | 2007 |
| Modeling Tourists' Opinions Using RIDIT Analysis S Bhattacharyya, V Kumar, Rohit Handbook of Research on Holistic Optimization Techniques in the Hospitality …, 2016 | 17 | 2016 |
| Colour, colour everywhere: In Marketing too RV Kumar, R Joshi SCMS Journal of Indian Management, 2007 | 14 | 2007 |
| A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector S Bhattacharya, RV Kumar Journal of Modelling in Management 12 (4), 583-602, 2017 | 13 | 2017 |
| Modeling Consumer Opinion Using RIDIT and Grey Relational Analysis RV Kumar, S Bhattacharyya Handbook of Research on Intelligent Techniques and Modeling Applications in …, 2017 | 10 | 2017 |
| Branding of B-schools by Understanding the Expectations of Their Three Major Stakeholders E Tigga, Amar, P Pathak, V Kumar, Rohit Indian Journal of Marketing 44 (10), 7-23, 2014 | 8 | 2014 |
| Impact of Store Amenities on Buyers Behaviour: A Study of Convenience Goods Buyer in Organized Retail Sector in India G Das, RV Kumar Indian Journal of Marketing 39 (9), 40-49, 2009 | 7 | 2009 |
| Toothpaste usage and consumption profile RV Kumar, S Mitra Organizational Management 20, 5-11, 2004 | 6 | 2004 |
| Forward rate unbiasedness hypothesis in the Tunisian exchange rate market D Azouzi, RV Kumar, C Aloui International Journal of Academic Research in Business and Social Sciences 1 …, 2011 | 5 | 2011 |
| Tunisian and Indian Forex Markets: A Comparision on Forward Rate Unbiased Hypothesis RV Kumar, D Azouzi Romanian Economic Journal 14 (40), 81-98, 2011 | 3* | 2011 |
| Using LATEX for writing a Thesis RV Kumar The PracTEX Journal 4, 2007-4, 2007 | 3 | 2007 |
| Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters S Bhattacharya, RV Kumar, A Dutta Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications …, 2019 | 2 | 2019 |
| Evaluation of State Finances with respect to Jharkhand R Agarwal, V Kumar, Rohit Ministry of Finance, Government of India, 2016 | | 2016 |
| Using Social Networking as Better Marketing Communication in Different Organized and Unorganized Sector S Bhattacharya, D Anindya, V Kumar, Rohit National Conference on Managing Unorganised Sector, 2014 | | 2014 |
| Accredited Social Health Activists-Emerging Medical and Health Commons in Rural Jharkhand, India A Kumar, RV Kumar, V Gupta, S Prasad, A Minz Governance of Commons and Livelihood Security, 2013 | | 2013 |
| Integrating MS-Excel in Research Methodology Course RV Kumar The Management Faculty 1 (1), 2010 | | 2010 |
| Free/Open Source Software (FOSS) for Social Sector RV Kumar, I Dasgupta, P Sujeevan Jharkhand Journal of Development and Management Studies 5 (2), 2409-2426, 2007 | | 2007 |
Subhajit BhattacharyaXIM University BhubaneswarE-mailová adresa ověřena na: xim.edu.in
