| The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands RE Goldsmith, BA Lafferty, SJ Newell Journal of advertising 29 (3), 43-54, 2000 | 2358 | 2000 |
| Innovativeness and price sensitivity: managerial, theoretical and methodological issues RE Goldsmith, SJ Newell Journal of Product & Brand Management 6 (3), 163-174, 1997 | 412 | 1997 |
| The effect of misleading environmental claims on consumer perceptions of advertisements SJ Newell, RE Goldsmith, EJ Banzhaf Journal of Marketing Theory and Practice 6 (2), 48-60, 1998 | 286 | 1998 |
| The influence of corporate credibility on consumer attitudes and purchase intent RE Goldsmith, BA Lafferty, SJ Newell Corporate reputation review 3, 304-318, 2000 | 248 | 2000 |
| Racial differences in consumer environmental concern SJ Newell, CL Green Journal of Consumer Affairs 31 (1), 53-69, 1997 | 185 | 1997 |
| The effects of pleasure and arousal on recall of advertisements during the Super Bowl SJ Newell, KV Henderson, BT Wu Psychology & Marketing 18 (11), 1135-1153, 2001 | 151 | 2001 |
| The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty SJ Newell, JJ Belonax, MW McCardle, RE Plank Journal of Marketing Theory and Practice 19 (3), 307-316, 2011 | 107 | 2011 |
| The effect of social conflict on relationship loyalty in business markets RE Plank, SJ Newell Industrial Marketing Management 36 (1), 59-67, 2007 | 101 | 2007 |
| The role of purchase importance on buyer perceptions of the trust and expertise components of supplier and salesperson credibility in business-to-business relationships JJ Belonax Jr, SJ Newell, RE Plank Journal of Personal Selling & Sales Management 27 (3), 247-258, 2007 | 87 | 2007 |
| Super Bowl advertising: Field testing the importance of advertisement frequency, length and placement on recall SJ Newell, KV Henderson Journal of Marketing Communications 4 (4), 237-248, 1998 | 64 | 1998 |
| Investigating the undergraduate student decision-making process of selecting a business specialization: A comparison of marketing and nonmarketing business students SJ Newell, PA Titus, JS West Journal of Marketing Education 18 (3), 57-67, 1996 | 64 | 1996 |
| Environmental disclosures: What companies are reporting JG Kreuze, GE Newell, SJ Newell Strategic Finance 78 (1), 37, 1996 | 63 | 1996 |
| The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China SJ Newell, B Wu, D Leingpibul, Y Jiang Journal of Personal Selling & Sales Management 36 (2), 160-173, 2016 | 54 | 2016 |
| Developing short-term study abroad programs: Achieving successful international student experiences J Eckert, M Luqmani, S Newell, Z Quraeshi, B Wagner American Journal of Business Education (AJBE) 6 (4), 439-458, 2013 | 52 | 2013 |
| Developing a measurement scale and a theoretical model defining corporate credibility and determining its role as an antecedent of consumers' attitude toward the advertisement SJ Newell The Florida State University, 1993 | 47 | 1993 |
| Evaluating the significance of placement on recall of advertisements during the Super Bowl SJ Newell, B Wu Journal of Current Issues & Research in Advertising 25 (2), 57-67, 2003 | 43 | 2003 |
| The role of advertiser motives in consumer evaluations of ‘responsibility’messages from the alcohol industry JL Atkin, M McCardle, SJ Newell Journal of Marketing Communications 14 (4), 315-335, 2008 | 40 | 2008 |
| Comparing marketing and non-business students’ choice of academic field of study J West, S Newell, P Titus Marketing Education Review 11 (2), 75-82, 2001 | 32 | 2001 |
| Organizational buyers and conflict: The impact of conflict on ongoing and new purchasing situations RE Plank, SJ Newell, DA Reid Journal of Purchasing and Supply Management 12 (1), 2-13, 2006 | 30 | 2006 |
| The extent and formality of sales agency evaluations of principals NJ Merritt, SJ Newell Industrial Marketing Management 30 (1), 37-49, 2001 | 29 | 2001 |
