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Deborah Roedder John
Deborah Roedder John
Professor of Marketing, University of Minnesota
Verified email at umn.edu
Title
Cited by
Cited by
Year
Consumer socialization of children: A retrospective look at twenty-five years of research
DR John
Journal of consumer research 26 (3), 183-213, 1999
28831999
Diluting brand beliefs: when do brand extensions have a negative impact?
B Loken, DR John
Journal of marketing 57 (3), 71-84, 1993
13581993
The development of self-brand connections in children and adolescents
LN Chaplin, D Roedder John
Journal of consumer research 32 (1), 119-129, 2005
7642005
Growing up in a material world: Age differences in materialism in children and adolescents
LN Chaplin, DR John
Journal of consumer research 34 (4), 480-493, 2007
7292007
The negative impact of extensions: can flagship products be diluted?
DR John, B Loken, C Joiner
Journal of marketing 62 (1), 19-32, 1998
6961998
Brand concept maps: A methodology for identifying brand association networks
DR John, B Loken, K Kim, AB Monga
Journal of marketing research 43 (4), 549-563, 2006
5822006
Consumer learning by analogy: A model of internal knowledge transfer
J Gregan-Paxton, DR John
Journal of Consumer Research 24 (3), 266-284, 1997
5551997
Cultural differences in brand extension evaluation: The influence of analytic versus holistic thinking
AB Monga, DR John
Journal of consumer research 33 (4), 529-536, 2007
4932007
Age Differences in Children's Responses to Television Advertising: An Information Processing Approach
DL Roedder
Journal of Consumer Research 8 (September), 144-153, 1981
3931981
What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation
AB Monga, DR John
Journal of Marketing 74 (3), 80-92, 2010
3902010
Got to get you into my life: Do brand personalities rub off on consumers?
JK Park, DR John
Journal of consumer research 37 (4), 655-669, 2010
3852010
Age differences in information processing: Understanding deficits in young and elderly consumers
DR John, CA Cole
Journal of consumer research 13 (3), 297-315, 1986
3741986
The meaning of brand names to children: A developmental investigation
GB Achenreiner, DR John
Journal of consumer psychology 13 (3), 205-219, 2003
3322003
Interpersonal influences on adolescent materialism: A new look at the role of parents and peers
LN Chaplin, DR John
Journal of Consumer Psychology 20 (2), 176-184, 2010
2912010
Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit
H Kim, DR John
Journal of consumer psychology 18 (2), 116-126, 2008
2862008
Knowledge bases and salesperson effectiveness: A script-theoretic analysis
SM Leong, PS Busch, DR John
Journal of Marketing Research 26 (2), 164-178, 1989
2711989
When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking
AB Monga, DR John
Journal of Consumer Psychology 18 (4), 320-332, 2008
2572008
Children's susceptibility to peer group purchase influence: an exploratory investigation
GR Bachmann, DR John, AR Rao
ACR North American Advances, 1993
2411993
Poverty and materialism: A look at impoverished versus affluent children
LN Chaplin, RP Hill, DR John
Journal of Public Policy & Marketing 33 (1), 78-92, 2014
1662014
Attitude-Behavior Consistency in Children's Responses to Television Advertising
DL Roedder, B Sternthal, BJ Calder
Journal of Marketing Research 20 (November), 337-349, 1983
1521983
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