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Yajin Wang
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Conspicuous consumption, relationships, and rivals: Women's luxury products as signals to other women
Y Wang, V Griskevicius
Journal of consumer research 40 (5), 834-854, 2014
5042014
Rituals enhance consumption
KD Vohs, Y Wang, F Gino, MI Norton
Psychological Science 24 (9), 1714-1721, 2013
1662013
Up, up, and away: Upgrading as a Response to Dissimilar Brand Users
Y Wang, DR John
journal of marketing research 56 (1), 142-157, 2019
252019
Counterfeit luxury consumption in a social context: The effects on females’ moral disengagement and behavior
Y Wang, JL Stoner, DR John
Journal of Consumer Psychology 29 (2), 207-225, 2019
242019
Does the devil wear Prada? Luxury product experiences can affect prosocial behavior
Y Wang, DR John, V Griskevicious
International Journal of Research in Marketing 38 (1), 104-119, 2021
202021
Not too far to help: residential mobility, global identity, and donations to distant beneficiaries
Y Wang, A Kirmani, X Li
Journal of Consumer Research 47 (6), 878-889, 2021
152021
It’s Not me, It’s them: How social factors influence motivations and consumption for genuine and counterfeit luxury goods
Y Wang, JL Stoner, DR John, M Hu, AY Lee, J Lee, Y Yi
Advances in Consumer Research 42, 205-209, 2014
82014
A conceptual framework of contemporary luxury consumption
Y Wang
International Journal of Research in Marketing, 2021
62021
The Devil Wears Prada? How Luxury Consumption Influences Social Behaviors
Y Wang, DR John, V Griskevicius
ACR North American Advances, 2015
62015
You’re not fooling anyone: How social feedback affects moral disengagement and the purchase of counterfeit luxury products
Y Wang, J Stoner, D John
ACR North American Advances, 2014
52014
Rituals improve emotions, consumption, interpersonal relationships, and even luck
K Vohs
ACR North American Advances, 2012
42012
The dark side of luxury consumption: Psychological and social consequences of using luxury goods
Y Wang
University of Minnesota, 2015
32015
Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology
Y Wang
Journal of Consumer Psychology, 2022
12022
L’Art pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods
Y Wang, AJ Xu, Y Zhang
Journal of Consumer Research, 2022
2022
The divergent impact of reward magnitude on goal eagerness and effort investment
L Jin, Q Xu, Y Wang, Y Zhang
Organizational Behavior and Human Decision Processes 167, 101-113, 2021
2021
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