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Mekhail Mustak
Mekhail Mustak
Assistant Professor, IÉSEG School of Management, France.
Verified email at utu.fi - Homepage
Title
Cited by
Cited by
Year
Customer Participation and Value Creation: A Systematic Review and Research Implications
M Mustak, E Jaakkola, A Halinen
Managing Service Quality 23 (4), 341-359, 2013
3862013
Customer participation management: Developing a comprehensive framework and a research agenda
M Mustak, E Jaakkola, A Halinen, V Kaartemo
Journal of Service Management, 2016
1262016
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
M Mustak, J Salminen, L Plé, J Wirtz
Journal of Business Research 124, 389-404, 2021
962021
Service innovation in networks: a systematic review and implications for business-to-business service innovation research
M Mustak
Journal of Business & Industrial Marketing, 2014
792014
Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective
M Mustak
Industrial Marketing Management 78, 76-87, 2019
492019
A critical analysis of service ecosystems research: rethinking its premises to move forward
M Mustak, L Plé
Journal of Services Marketing 34 (3), 399-413, 2020
242020
Purchasing of knowledge-intensive business services: a case study of relevant factors
EL Heikka, M Mustak
International Journal of Procurement Management 10 (1), 21-37, 2017
82017
Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms
MB Gulfraz, M Sufyan, M Mustak, J Salminen, DK Srivastava
Journal of Retailing and Consumer Services 68, 2022
62022
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning
J Salminen, M Mustak, J Corporan, S Jung, BJ Jansen
Journal of Interactive Marketing, 10949968221095556, 2022
22022
Free-to-Fee Transformation of Industrial Services
M Mustak, W Ulaga, M Grohmann, F von Wangenheim
Journal of service research, 10946705211044022, 2021
12021
Entrepreneurship During the COVID-19 Pandemic: A Systematic Literature Review and Future Research Agenda
M Sufyan, M Aleem, I Ameer, M Mustak
International Review of Entrepreneurship 19 (4), 437-466, 2021
12021
Remote Work and the COVID-19 Pandemic: An Artificial Intelligence-Based Topic Modeling and a Future Agenda
M Aleem, M Sufyan, I Ameer, M Mustak
Journal of Business Research, 113303, 2022
2022
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