| Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda M Mustak, J Salminen, L Plé, J Wirtz Journal of Business Research 124, 389-404, 2021 | 229 | 2021 |
| Developing an online hate classifier for multiple social media platforms J Salminen, M Hopf, SA Chowdhury, S Jung, H Almerekhi, BJ Jansen Human-centric Computing and Information Sciences 10, 1-34, 2020 | 212 | 2020 |
| Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data J An, H Kwak, S Jung, J Salminen, BJ Jansen Social Network Analysis and Mining 8 (1), 54, 2018 | 140 | 2018 |
| Anatomy of online hate: developing a taxonomy and machine learning models for identifying and classifying hate in online news media J Salminen, H Almerekhi, M Milenković, S Jung, J An, H Kwak, B Jansen Proceedings of the International AAAI Conference on Web and Social Media 12 (1), 2018 | 134 | 2018 |
| Imaginary people representing real numbers: Generating personas from online social media data J An, H Kwak, S Jung, J Salminen, M Admad, B Jansen ACM Transactions on the Web (TWEB) 12 (4), 1-26, 2018 | 115 | 2018 |
| Creating and detecting fake reviews of online products J Salminen, C Kandpal, AM Kamel, S Jung, BJ Jansen Journal of Retailing and Consumer Services 64, 102771, 2022 | 111 | 2022 |
| Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type J Salminen, V Yoganathan, J Corporan, BJ Jansen, SG Jung Journal of Business Research 101, 203-217, 2019 | 103 | 2019 |
| A literature review of quantitative persona creation J Salminen, K Guan, S Jung, SA Chowdhury, BJ Jansen Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems …, 2020 | 86 | 2020 |
| Are personas done? Evaluating their usefulness in the age of digital analytics J Salminen, BJ Jansen, J An, H Kwak, S Jung Persona Studies 4 (2), 47-65, 2018 | 86 | 2018 |
| Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms MB Gulfraz, M Sufyan, M Mustak, J Salminen, DK Srivastava Journal of Retailing and Consumer Services 68, 103000, 2022 | 74 | 2022 |
| “Is More Better?” Impact of Multiple Photos on Perception of Persona Profiles J Salminen, L Nielsen, S Jung, J An, H Kwak, BJ Jansen Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems …, 2018 | 71 | 2018 |
| Assessing the accuracy of four popular face recognition tools for inferring gender, age, and race SG Jung, J An, H Kwak, J Salminen, B Jansen Proceedings of the International AAAI Conference on Web and Social Media 12 (1), 2018 | 67 | 2018 |
| Data-driven personas for enhanced user understanding: Combining empathy with rationality for better insights to analytics BJ Jansen, JO Salminen, S Jung Data and Information Management 4 (1), 1-17, 2020 | 61 | 2020 |
| Mapping online hate: A scientometric analysis on research trends and hotspots in research on online hate A Waqas, J Salminen, S Jung, H Almerekhi, BJ Jansen PloS one 14 (9), e0222194, 2019 | 57 | 2019 |
| A multi-platform Arabic news comment dataset for offensive language detection SA Chowdhury, H Mubarak, A Abdelali, S Jung, BJ Jansen, J Salminen Proceedings of the Twelfth Language Resources and Evaluation Conference …, 2020 | 51 | 2020 |
| Topic-driven toxicity: Exploring the relationship between online toxicity and news topics J Salminen, S Sengün, J Corporan, S Jung, BJ Jansen PloS one 15 (2), e0228723, 2020 | 47 | 2020 |
| Online hate interpretation varies by country, but more by individual: A statistical analysis using crowdsourced ratings J Salminen, F Veronesi, H Almerekhi, SG Jung, BJ Jansen 2018 fifth international conference on social networks analysis, management …, 2018 | 47 | 2018 |
| Automatic Persona Generation (APG) A Rationale and Demonstration S Jung, J Salminen, H Kwak, J An, BJ Jansen Proceedings of the 2018 conference on human information interaction …, 2018 | 47 | 2018 |
| Personas and analytics: A comparative user study of efficiency and effectiveness for a user identification task J Salminen, S Jung, S Chowdhury, S Sengün, BJ Jansen Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems …, 2020 | 44 | 2020 |
| Confusion and Information Triggered by Photos in Persona Profiles J Salminen, S Jung, J An, H Kwak, L Nielsen, J Jansen International Journal of Human-Computer Studies, 2019 | 44 | 2019 |
Bernard J. (Jim) JansenQatar Computing Research Institute, HBKUVerified email at acm.org
