Yu Jeffrey Hu
Yu Jeffrey Hu
Sharon A. and David B. Pearce Professor of IT Management, Georgia Institute of Technology
Verified email at gatech.edu - Homepage
TitleCited byYear
Consumer surplus in the digital economy: Estimating the value of increased product variety at online booksellers
E Brynjolfsson, YJ Hu, MD Smith
Management Science 49 (11), 1580-1596, 2003
13202003
Goodbye Pareto Principle
E Brynjolfsson, YJ Hu, D Simester
Hello Long Tail: The Effect of Search Costs on the Concentration of Product …, 2007
780*2007
Goodbye pareto principle, hello long tail: The effect of search costs on the concentration of product sales
E Brynjolfsson, Y Hu, D Simester
Management Science 57 (8), 1373-1386, 2011
7622011
Goodbye pareto principle, hello long tail: The effect of search costs on the concentration of product sales
E Brynjolfsson, YJ Hu, D Simester
Management Science 57 (8), 1373-1386, 2011
7622011
Competing in the age of omnichannel retailing
E Brynjolfsson, YJ Hu, MS Rahman
MIT, 2013
6662013
From niches to riches: Anatomy of the long tail
E Brynjolfsson, YJ Hu, MD Smith
Sloan Management Review 47 (4), 67-71, 2006
5872006
Wisdom of crowds: The value of stock opinions transmitted through social media
H Chen, P De, YJ Hu, BH Hwang
The Review of Financial Studies 27 (5), 1367-1403, 2014
5242014
Battle of the retail channels: How product selection and geography drive cross-channel competition
E Brynjolfsson, Y Hu, MS Rahman
Management Science 55 (11), 1755-1765, 2009
3052009
Research Commentary— Long Tails vs. Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns
E Brynjolfsson, Y Hu, MD Smith
Information Systems Research 21 (4), 736-747, 2010
2042010
Gaining trust through online privacy protection: Self-regulation, mandatory standards, or caveat emptor
Z Tang, Y Hu, MD Smith
Journal of Management Information Systems 24 (4), 153-173, 2008
1582008
Competing for Attention: An Empirical Study of Online Reviewers' Strategic Behavior.
W Shen, Yu (Jeffrey) Hu, JR Ulmer
Mis Quarterly 39 (3), 683-696, 2015
882015
IT-enabled broadcasting in social media: An empirical study of artists’ activities and music sales
H Chen, P De, YJ Hu
Information Systems Research 26 (3), 513-531, 2015
872015
The longer tail: The changing shape of Amazon’s sales distribution curve
E Brynjolfsson, YJ Hu, MD Smith
Available at SSRN 1679991, 2010
822010
Technology usage and online sales: An empirical study
P De, Y Hu, MS Rahman
Management Science 56 (11), 1930-1945, 2010
802010
Product-oriented web technologies and product returns: An exploratory study
P De, YJ Hu, MS Rahman
Information Systems Research 24 (4), 998-1010, 2013
632013
Dynamics of retail advertising: Evidence from a field experiment
D Simester, Y Hu, E Brynjolfsson, ET Anderson
Economic Inquiry 47 (3), 482-499, 2009
622009
Incentive problems in performance-based online advertising pricing: cost per click vs. cost per action
YJ Hu, J Shin, Z Tang
Management Science 62 (7), 2022-2038, 2015
60*2015
The Impact of E-book Distribution on Print Sales: Analysis of a Natural Experiment
H Chen, YJ Hu, MD Smith
Management Science, 2018
51*2018
Performance-based pricing models in online advertising
YJ Hu
Available at SSRN 501082, 2004
452004
Customers as advisors: The role of social media in financial markets
H Chen, P De, YJ Hu, BH Hwang
Available at SSRN 1807265, 2013
432013
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