| Marketingová komunikace: jak komunikovat na našem trhu M Karlíček Grada Publishing, 2016 | 1945* | 2016 |
| Základy marketingu M Karlíček Grada, 2013 | 819 | 2013 |
| Základy marketingu. Praha: Grada, 2018 M Karlíček ISBN 978-80-247-5869-5. Dostupné také z: https://ndk. cz/uuid/uuid: fa8b020e …, 2018 | 79 | 2018 |
| THE RISK OF VAMPIRE EFFECT IN ADVERTISEMENTS USING CELEBRITY ENDORSEMENT. T Kuvita, M Karlíček Central European business review 3 (3), 2014 | 56 | 2014 |
| Jak na marketingovou komunikaci M Karlíček Grada, 2023 | 50 | 2023 |
| Social media engagement of Berlin and Prague museums B Suzić, M Karlíček, V Stříteský The Journal of Arts Management, Law, and Society 46 (2), 73-87, 2016 | 38 | 2016 |
| Word-of-mouth marketing: An Integrated model M Karlíček, I Tomek, M Křížek Ekonomika a management 3 (2010), 1-11, 2010 | 36 | 2010 |
| a P. Král, 2011 M Karlíček Marketingová komunikace–Jak komunikovat na našem trhu, 0 | 25 | |
| ADOPTION OF SOCIAL MEDIA FOR PUBLIC RELATIONS BY MUSEUMS. B Suzić, M Karlíček, V Stříteský Central European Business Review 5 (2), 2016 | 24 | 2016 |
| Segmenting the performing arts markets: The case of Czech National Theater attenders' motivations Z Chytkova, J Cerna, M Karlicek Journal of Competitiveness 4 (3), 2012 | 23 | 2012 |
| KOLEKTIV. Základy marketingu M KARLÍČEK Praha: Grada Publishing, as, 2018 | 15 | 2018 |
| Customer lifetime value as the 21st century marketing strategy approach J Rozek, M Karlicek Central European business review 3 (2), 28, 2014 | 15 | 2014 |
| The role of marketing in multinational subsidiaries: standardization versus localization M Karlíček Technická univerzita v Liberci, 2013 | 14 | 2013 |
| a P KRÁL M KARLÍČEK Marketingová komunikace: jak komunikovat na našem trhu 1, 0 | 14 | |
| Barriers of marketing effectiveness and efficiency within companies: a qualitative study M Karlíček, Z Chytková, L Tyll, H Mohelská Technická univerzita v Liberci, 2014 | 13 | 2014 |
| Marketingová komunikace: jak komunikovat na našem trhu K Miroslav, K Petr Grada Publishing as, 2011 | 11 | 2011 |
| Marketingová komunikace. 1. vyd. Praha: Grada 2011. 224 str M KARLÍČEK, P Král | 11 | |
| kol.,(2016) M Karlíček Marketingová komunikace: Jak komunikovat na našem trhu, 0 | 8 | |
| Do consumers appreciate promotional gifts? M Hudik, M Karlíček, D Říha Journal of Consumer Marketing 40 (3), 305-314, 2023 | 6 | 2023 |
| M ZAMAZALOVÁ a KOL M KARLÍČEK Marketingová komunikace 1, 0 | 6 | |
Zuzana ChytkovaPrague University of Economics and BusinessVerified email at vse.cz
