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Miroslav Karlíček
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Year
Marketingová komunikace: jak komunikovat na našem trhu
M Karlíček
Grada Publishing, 2016
1609*2016
Základy marketingu
M Karlíček
Grada, 2013
7242013
Základy marketingu. Praha: Grada, 2018
M Karlíček
ISBN 978-80-247-5869-5. Dostupné také z: https://ndk. cz/uuid/uuid: fa8b020e …, 2018
552018
THE RISK OF VAMPIRE EFFECT IN ADVERTISEMENTS USING CELEBRITY ENDORSEMENT.
T Kuvita, M Karlíček
Central European business review 3 (3), 2014
502014
Social media engagement of Berlin and Prague museums
B Suzić, M Karlíček, V Stříteský
The Journal of Arts Management, Law, and Society 46 (2), 73-87, 2016
362016
Word-of-mouth marketing: An Integrated model
M Karlíček, I Tomek, M Křížek
Ekonomika a management 3, 1-11, 2010
322010
Segmenting the performing arts markets: The case of Czech National Theater attenders' motivations
Z Chytkova, J Cerna, M Karlicek
Journal of Competitiveness 4 (3), 2012
242012
Adoption of social media for public relations by museums
B Suzic, M Karlicek, V Stríteský
Central European Business Review 5 (2), 5, 2016
202016
a P. Král, 2011
M Karlíček
Marketingová komunikace–Jak komunikovat na našem trhu, 0
20
Customer lifetime value as the 21st century marketing strategy approach
J Rozek, M Karlicek
Central European business review 3 (2), 28, 2014
162014
KOLEKTIV. Základy marketingu
M KARLÍČEK
Praha: Grada Publishing, as, 2018
132018
Barriers of marketing effectiveness and efficiency within companies: a qualitative study
M Karlíček, Z Chytková, L Tyll, H Mohelská
Technická univerzita v Liberci, 2014
132014
a P KRÁL
M KARLÍČEK
Marketingová komunikace: jak komunikovat na našem trhu 1, 0
13
The role of marketing in multinational subsidiaries: standardization versus localization
M Karlíček, Z Chytková, N Hořejš, H Mohelská, J Fischer
Technická univerzita v Liberci, 2013
122013
Marketingová komunikace
K Miroslav, K Petr
Grada Publishing as, 2011
92011
Marketingová komunikace. Praha: Grada, 2011
M KARLÍČEK, P Král
ISBN97880-247-3541-2, 0
9
kol. 2013
M Karlíček
Základy marketingu, 0
7
M ZAMAZALOVÁ a KOL
M KARLÍČEK
Marketingová komunikace 1, 0
6
Marketing's Influence within Companies: Current Issues and their Possible Resolution
M Karlícek, P Drábik
Studia Commercialia Bratislavensia 5 (20), 587, 2012
42012
Behaviour of the Czech internet heavy users in online social media environment
I Tomek, M Hasprova, M Zamazalova, M Karlicek
Intelektinė ekonomika= Intellectual economics: scientific reserch journal …, 2012
42012
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