| Marketingová komunikace: Jak komunikovat na našem trhu-2., aktualizované a doplněné vydání K Miroslav Grada Publishing as, 2016 | 1810* | 2016 |
| Základy marketingu M Karlíček Grada, 2013 | 832 | 2013 |
| THE RISK OF VAMPIRE EFFECT IN ADVERTISEMENTS USING CELEBRITY ENDORSEMENT. T Kuvita, M Karlíček Central European business review 3 (3), 2014 | 50 | 2014 |
| Social media engagement of Berlin and Prague museums B Suzić, M Karlíček, V Stříteský The Journal of Arts Management, Law, and Society 46 (2), 73-87, 2016 | 38 | 2016 |
| Jak na marketingovou komunikaci M Karlíček Grada, 2023 | 37 | 2023 |
| Word-of-mouth marketing: An Integrated model M Karlíček, I Tomek, M Křížek Ekonomika a management 3, 1-11, 2010 | 33 | 2010 |
| Segmenting the performing arts markets: The case of Czech National Theater attenders' motivations Z Chytkova, J Cerna, M Karlicek Journal of Competitiveness 4 (3), 2012 | 24 | 2012 |
| a P. Král, 2011 M Karlíček Marketingová komunikace–Jak komunikovat na našem trhu, 0 | 22 | |
| Adoption of social media for public relations by museums B Suzic, M Karlicek, V Stríteský Central European Business Review 5 (2), 5, 2016 | 21 | 2016 |
| KOLEKTIV. Základy marketingu M KARLÍČEK Praha: Grada Publishing, as, 2018 | 15 | 2018 |
| Customer lifetime value as the 21st century marketing strategy approach J Rozek, M Karlicek Central European business review 3 (2), 28, 2014 | 15 | 2014 |
| The role of marketing in multinational subsidiaries: standardization versus localization M Karlíček, Z Chytková, N Hořejš, H Mohelská, J Fischer Technická univerzita v Liberci, 2013 | 14 | 2013 |
| a P KRÁL M KARLÍČEK Marketingová komunikace: jak komunikovat na našem trhu 1, 0 | 13 | |
| Barriers of marketing effectiveness and efficiency within companies: a qualitative study M Karlíček, Z Chytková, L Tyll, H Mohelská Technická univerzita v Liberci, 2014 | 12 | 2014 |
| Marketingová komunikace. Praha: Grada, 2011 M KARLÍČEK, P Král ISBN97880-247-3541-2, 0 | 11 | |
| Marketingová komunikace K Miroslav, K Petr Grada Publishing as, 2011 | 9 | 2011 |
| kol. 2013 M Karlíček Základy marketingu, 0 | 8 | |
| M ZAMAZALOVÁ a KOL M KARLÍČEK Marketingová komunikace 1, 0 | 6 | |
| Marketing and the symbolic value of a performing arts institution: The case study of the Czech National Theatre Z Chytková, J Černá, M Karlíček Periodica Polytechnica Social and Management Sciences 24 (1), 25-33, 2016 | 4 | 2016 |
| Marketing's Influence within Companies: Current Issues and their Possible Resolution M Karlícek, P Drábik Studia Commercialia Bratislavensia 5 (20), 587, 2012 | 4 | 2012 |
Zuzana ChytkovaPrague University of Economics and BusinessVerified email at vse.cz
